Vice President, Director, Data and Analytics

PUBLICIS GROUPE•Philadelphia, PA

54d

About The Position

The Vice President, Creative Data and Analytics will serve as an expert in brand and overall analytics strategy. You will also extend your knowledge on data strategy and storytelling by exploring new opportunities, identifying new solutions, new platforms, etc. In conjunction with data technology and data strategy, the Vice President, Creative Data and Analytics defines and innovates our approach to data/client/strategy problems through improved processes, partnerships, and data integration. We are looking for someone with more experience on the strategic side of things.

Requirements

10+ years of work experience with analytics and optimization platforms
10+ years of business experience in marketing consulting, advertising or interactive
Pharmaceutical Agency experience REQUIRED
Expertise within the digital environment and in aligning marketing strategies with business needs
In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
Excellent written, oral communication and presentation skills
Experience managing and coordinating multiple projects across internal teams
Proven leadership record with strong client relationship skills
Strong familiarity with the digital environment
Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
Proficiency in Microsoft Office
Candidate must be open to travel as needed

Nice To Haves

Master's degree (preferred)
Adobe Suite Experience a plus

Responsibilities

Data Analysis
Deep understanding of complex business issues and high-level understanding of technical needs
Performs highly complex work activities
Contributes to the implementation of policy, strategy & reporting innovation
Looks for new ways to drive analytical and strategic excellence
Expands our way of thinking - Looks for new ways to approach client/brand/internal problems and needs
Brings innovative approaches to process, deliverables and general customer/ client needs
Looks for implications outside of agency/ category that drive fresh thinking and inspiration
Examines the entire ecosystems for insights.
Partners with other capabilities and analytical teams to evolve our way of thinking to grow and identify performance requirements and implement best practices.
Stays on top of industry trends and spots what's next
Inspires new ways of thinking across DNA and other strategic capabilities
Data Intelligence & Narrative Development
Extends agency & DNA's knowledge on data strategy/ storytelling by exploring new opportunities, identifying new solutions, new platforms, etc.
In conjunction with data technology and data strategy defines and innovates our approach to data/client/strategy problems through improved processes, partnerships & data integration.
Owns the overall client relationship in partnership with brand strategy and can present and articulate the brand strategy, engagement strategy and goals of the brand persuasively to strategists, clients and other stakeholders
Is seen as an expert in brand and overall analytics strategy
Partners with cross-functional disciplines to evolve agency's thinking and approach - using data derived insights to drive business growth, business impact, and to create new opportunities for clients and for the agency
Serves as a trusted advisor to cross-functional disciplines, to account leads and for the agency
Provides guidance & mentorship to DNA team members to simplify the data story, ensuring it is approachable and actionable
Serves as a growth and new business resource across engagements and across agency growth team
Project Management
Develops and deploys new strategies for building a high-performance function in line with our emerging customer & business needs
Drives significant impact and improvements across their function; consistently delivers large projects involving one or more teams' contribution on time at a high level of quality
Excels at getting the team to focus on the highest impact projects
People Management
Leverages experience and use strong communication skills to collaborate effectively with all other business leaders to define and prioritize the right to work
Proactively nurtures the talent of the senior people in their function and provides leadership to them
Develops and articulates a compelling vision for the team
Provides direction and development within the team

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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