Vice President Director, Data and Analysis

PUBLICIS GROUPE•Plano, TX

42d

About The Position

You'll serve as a key Digitas thought leader, aligning digital strategy with a client's broader business goals and objectives. Your clients' needs will vary, and may include integrated marketing, media, segmentation, and/or primary research Lead a dynamic team to deliver performance analyses across multiple lines of business in a fast-paced, quick-turn environment Lead and strengthen ongoing client relationships by exceeding expectations across all aspects of the engagement Serve as go-to client and internal resource for strategic issues such as competitive landscape analyses, technology points of view, and budgeting decisions Perform assessments to help clients understand their current marketing and analytics capabilities and identify enhancement opportunities Build and execute a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc. Foster creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce) Determine new opportunities among existing clients and participating in new business initiatives Contribute to the overall Data & Analysis capability through thought leadership and work innovation Provide support, coaching, and training to assist in career development

Requirements

14 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing a team of experienced employees
Strong analytical, critical thinking, and problem solving skills
Experience with business intelligence platforms like Looker Studios
Knowledge of modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, DSPs, etc.)
General knowledge of or direct experience with the media industry
Proven leadership ability with strong client relationship skills
In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
At ease in front of the client, as in-person presentations and meetings are vital in this role
Open to travel as needed

Responsibilities

Align digital strategy with a client's broader business goals and objectives
Lead a dynamic team to deliver performance analyses across multiple lines of business in a fast-paced, quick-turn environment
Lead and strengthen ongoing client relationships by exceeding expectations across all aspects of the engagement
Serve as go-to client and internal resource for strategic issues such as competitive landscape analyses, technology points of view, and budgeting decisions
Perform assessments to help clients understand their current marketing and analytics capabilities and identify enhancement opportunities
Build and execute a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Foster creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
Determine new opportunities among existing clients and participating in new business initiatives
Contribute to the overall Data & Analysis capability through thought leadership and work innovation
Provide support, coaching, and training to assist in career development