Vice President Director, Connections Strategy

Digitas•Atlanta, GA

20d

About The Position

As VP/Director, Connections Strategy, your comprehensive media and marketing expertise will be essential to providing strategic leadership on key client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Requirements

A digital media-savvy marketer and passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration
A proven track record in leveraging audience segmentation to build customer strategies
A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drive strategic communications planning and implementation
A cross-channel thinker with working knowledge of media, who is adept at innovative channel selection and role definition that creates the synergy between conceptual ideas and the possibilities of execution
A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together
A team leader and relationship builder who can provide an authoritative point of view with senior clients, while fostering partnership and collaboration with all levels of the agency and its partners
An approachable manager with a strong history of team oversight and talent development; known for an ability to coach, educate and grow junior talent
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Nice To Haves

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

Analyzing a variety of data-centric resources to develop powerful insights into consumers media consumption and behavior that fuel decision-making and guide the development of a coherent and effective connections plan
Mapping consumer experience journeys to identify high impact moments for brands to connect
Crafting stories based on how consumers are interacting with their devices and other technology to reveal how brands can better connect with their consumers
Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
Identifying opportunities to leverage marketing technology and data throughout the communications plan
Leading the evolution and ongoing management of a connections toolkit - a consistent approach to connections strategy outputs