Vice President, Digital Marketing

Sodexo Careers•North Bethesda, MD

6d•Remote

About The Position

Role Overview Sodexo has an exciting, high impact role available: Vice President, Digital Marketing The VP, Digital Marketing is the strategic leader of Sodexo’s NORAM digital growth engine — responsible for driving brand awareness, high‑quality lead generation, and reputation across all priority digital channels. This executive sets the vision for an integrated digital ecosystem, ensuring that content, channels, martech, automation, and analytics operate in harmony to reach, engage, and convert key audiences. You will lead the Digital Content & communication, Digital performance marketing and Project Management teams to deliver data‑driven digital experiences that support business growth, improve efficiency, and elevate Sodexo’s market presence. This is a remote role with the preferred candidate residing in the Eastern or Central Time Zones What You'll Do Lead Digital Strategy & Growth Own the NORAM digital growth strategy, driving pipeline generation, MQL development, and top‑of‑funnel performance. Set the operating model for integrated, multichannel digital marketing across SEO, paid media, social, web, and marketing automation Oversee Website & Digital Ecosystem Performance Govern and continuously optimize us.sodexo.com and related microsites, including UX, information architecture, content, and performance analytics. Implement evidence‑based improvements using insights from behavior, search, and AI‑driven performance trends. Lead and Develop High‑Performing Teams Manage and develop the Digital Content, Digital Channel Marketing, and Project Management teams, ensuring alignment with business goals and brand priorities. Own Martech, Automation & Analytics Define and oversee the marketing technology stack (automation, analytics, experimentation, SEO tools). Standardize dashboards, reporting, and data models to demonstrate ROI and inform investment decisions. Manage Campaign Governance & Budgets Set budgets, manage external partners and agencies, and ensure measurable outcomes from paid media and content operations. Drive Cross‑Functional Alignment Ensure tight integration with Sales, Communications, Segment Marketing, and global partners; support Sales Plays, ABM initiatives, and enterprise communication rhythms. What We Offer Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience. Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include: Medical, Dental, Vision Care and Wellness Programs 401(k) Plan with Matching Contributions Paid Time Off and Company Holidays Career Growth Opportunities and Tuition Reimbursement More extensive information is provided to new employees upon hire. Who We Are At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide. Our company values you for you; you will be treated fairly and with respect, and you can be yourself. You will have your ideas count and your opinions heard because we can be a stronger team when you’re happy at work. This is why we embrace diversity and inclusion as core values, fostering an environment where all employees are valued and respected. We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need assistance with the application process, please complete this form .

Requirements

Bachelor’s degree in a related field or equivalent experience.
10+ years of digital marketing leadership experience and 10+ years of people management.
Proven ability to lead integrated digital strategies across content, channels, automation, and analytics.
Strong communication, presentation, and stakeholder‑influencing skills.
Experience in B2B organizations
Strong business acumen with the ability to translate complex market insights into actionable digital strategies.
Leadership skills to be able to convince and influence different segment leaders (marketing, sales, operation)
Ability to collaborate with global team on website content and design as well as martech choices/ licensing
Business acumen to be able understand our business model and to contribute to growth
Minimum Education Requirement - Bachelor's Degree or equivalent experience
Minimum Management Experience - 10 years
Minimum Functional Experience - 10 years

Nice To Haves

Master’s degree preferred.
Experience in hospitality, food service, or facilities management a plus.
Demonstrated expertise with martech platforms (Pardot, HubSpot, Optimizely, etc.) and deep knowledge of digital lead‑gen ecosystems.
Proven success optimizing enterprise‑scale websites and driving measurable commercial outcomes.

Responsibilities

Lead Digital Strategy & Growth Own the NORAM digital growth strategy, driving pipeline generation, MQL development, and top‑of‑funnel performance. Set the operating model for integrated, multichannel digital marketing across SEO, paid media, social, web, and marketing automation
Oversee Website & Digital Ecosystem Performance Govern and continuously optimize us.sodexo.com and related microsites, including UX, information architecture, content, and performance analytics. Implement evidence‑based improvements using insights from behavior, search, and AI‑driven performance trends.
Lead and Develop High‑Performing Teams Manage and develop the Digital Content, Digital Channel Marketing, and Project Management teams, ensuring alignment with business goals and brand priorities.
Own Martech, Automation & Analytics Define and oversee the marketing technology stack (automation, analytics, experimentation, SEO tools). Standardize dashboards, reporting, and data models to demonstrate ROI and inform investment decisions.
Manage Campaign Governance & Budgets Set budgets, manage external partners and agencies, and ensure measurable outcomes from paid media and content operations.
Drive Cross‑Functional Alignment Ensure tight integration with Sales, Communications, Segment Marketing, and global partners; support Sales Plays, ABM initiatives, and enterprise communication rhythms.