Vice President, Digital Marketing & Design
About The Position
The Vice President of Digital Marketing & Design is a senior executive leadership role, reporting into the company's Chief Growth Officer, responsible for driving the strategic direction, execution, and oversight of the company's digital marketing across all its digital assets, and creative design functions. This individual will lead the development of integrated digital campaigns and design systems that effectively articulate the firm's brand across the company's digital owned, earned, and paid assets and activities, all to promote its construction services, and support business development initiatives across all markets and sectors. The ideal candidate will possess a strong command of both digital marketing methodologies and high-level design leadership within the context of the construction or professional services industry. This role requires a forward-thinking leader capable of advancing the firm's digital maturity while maintaining the highest standards of brand consistency, design excellence, and business alignment.
Requirements
- Bachelor's Degree in Design, Marketing, Communications or a related discipline.
- 10+ years of experience in designing clean, professional marketing materials, ideally within the AEC industry.
- Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and PowerPoint.
- Graphic expertise in layouts, typography, and visual storytelling.
- Excellent communication skills (written and visual).
- Collaborative and proactive personality.
Responsibilities
- Develop and lead a comprehensive digital marketing and creative design strategy aligned with corporate objectives, market positioning, and long-term business growth.
- Serve as a strategic advisor to the executive team on brand development, digital initiatives, and design innovation.
- Oversee the planning, execution, and optimization of multi-channel digital marketing campaigns including SEO/SEM, paid media, email marketing, content strategy, and social media.
- Direct the firm's digital presence, including website development, lead generation, user experience (UX), analytics, and performance reporting.
- Lead the company's new efforts on ensuring a strong Clayco brand presence across all LLMs and Chatbots influencing the company's brand awareness and perception in the marketplace.
- Implement marketing automation tools and CRM integration to support business development efforts and track client engagement.
- Lead and implement AI initiatives to improve efficiency and effectiveness across the whole marketing and communications value chain.
- Ensure consistency and quality of the firm's brand identity across all digital and print materials, proposals, internal communications, and client-facing assets.
- Lead the creative direction for digital assets, video content, RFP responses, presentations, case studies, and visual storytelling efforts.
- Maintain and evolve brand guidelines to reflect the firm's strategic evolution, culture, and market positioning.
- Build, mentor, and lead a multidisciplinary team of digital marketers, designers, and content creators.
- Collaborate with business development, operations, human resources, and executive leadership to ensure marketing strategies are aligned with organizational goals.
- Manage vendor and agency relationships to ensure timely, on-brand, and cost-effective execution of initiatives.
- Identify and implement emerging technologies, platforms, and best practices to enhance marketing efficiency and brand differentiation.
- Monitor industry trends, competitive positioning, and client expectations to continuously refine the firm's digital marketing and design strategies.
Benefits
- Discretionary Annual Bonus: Subject to company and individual performance.
- Comprehensive Benefits Package Including: Medical, dental and vision plans, 401k, generous PTO and paid company holidays, employee assistance program, flexible spending accounts, life insurance, disability coverage, learning & development programs and more!
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Industry
Heavy and Civil Engineering Construction
Number of Employees
1,001-5,000 employees
