Vice President, Digital & Growth Marketing

EcoVadisNew York, NY
35dHybrid

About The Position

The VP of Digital & Growth Marketing is a strategic, collaborative, and data-driven leader responsible for accelerating EcoVadis’ global pipeline through high-performance digital execution, modern MarTech capability, applied AI, and strong cross-functional partnership. This role sits at the center of the revenue engine, translating commercial goals into predictable, scalable, and efficient revenue impact through close alignment with Sales, Product Marketing, Regional Marketing, and MarOps / RevOps. A hands-on operator and strategic leader, they are comfortable diving into data, diagnosing funnel issues, and guiding execution to ensure unified growth strategies that connect market insight, product value, and revenue priorities across all regions. This leader combines big-picture thinking with hands-on operational expertise. They are fluent in performance marketing, experimentation, forecasting, attribution, marketing analytics, and the modern MarTech ecosystem. They use data to determine priorities, diagnose performance issues, and drive continuous optimisation across channels, segments, and regions. The ideal candidate is an exceptional people leader who can grow, coach, and retain a high-performing team. They create clarity, foster a strong operating rhythm, and elevate capability across digital, web, and performance roles. They encourage curiosity, accountability, and shared ownership, and build trust through transparency, communication, and measurable results. This function is a force multiplier across regions, ensuring our growth engine is globally coherent but regionally relevant, financially disciplined, insight-rich, and structurally repeatable.

Requirements

  • Proven experience leading global growth or digital teams with strong coaching and retention outcomes.
  • Demonstrated ability to build strong alignment with Sales, Product Marketing, Regional Leadership, and MarOps / RevOps, translating commercial and product priorities into unified growth plans.
  • Strong communication skills with the ability to influence cross-functional stakeholders and drive shared accountability.
  • Demonstrated ability to scale digital programs globally while tailoring execution to regional nuances.
  • Proven global experience operating across multiple regions, with an ability to adapt strategy to cultural, marketing, and language differences.
  • Expert-level understanding of performance marketing, funnel dynamics, attribution, forecasting, and analytics.
  • Hands-on experience with MarTech stacks, data platforms, tracking frameworks, and experimentation models.
  • Proven ability to use AI-driven tools for targeting, content generation, optimisation, and insight development.
  • Skilled at converting complex data into simple, actionable business narratives.
  • Ability to turn complex analytics into simple, actionable business narratives.
  • Ability to set strategic direction, define growth priorities, and translate them into operational plans.
  • Experience balancing global scale with regional nuance.
  • Strong financial and commercial acumen, including budget stewardship, CAC discipline, and payback modelling.
  • Proven success developing and retaining high-performing digital teams.
  • 15+ years in B2B SaaS growth or performance marketing.
  • Bachelor’s degree required, MBA a plus.
  • Demonstrated ability to build repeatable growth engines that scale

Responsibilities

  • Strategic Growth Leadership & Commercial Alignment
  • Performance Marketing, Metrics, and Applied AI
  • Web Experience, Conversion Optimisation, and Funnel Efficiency
  • Data, Forecasting, Attribution, and Insight Leadership
  • Martech, Analytics Infrastructure, and Operational Excellence
  • Experimentation and Continuous Improvement
  • Leadership, Team Development, and Talent Retention
  • A hands-on operator who is comfortable diving into performance data, diagnosing funnel and attribution issues, and guiding execution to maintain predictable revenue impact.
  • Apply AI-driven tools for segmentation, optimisation, forecasting, and creative enhancement to accelerate channel performance.

Benefits

  • Support with all the necessary office and IT equipment
  • Flexible working hours
  • Wellness allowance for mental and physical wellbeing
  • Access to professional mental health support
  • Referral bonus policy
  • Learning and development
  • Sustainability events and community involvement
  • Peer recognition program
  • Employee-led resource groups
  • Great 401K matching program
  • Medical coverage benefits for you and your dependents including health, vision and dental
  • Monthly Allowance for electricity and Internet
  • Hybrid work organization (from the office or from home)
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