Vice President, Community Marketing Strategy Lead

JPMorgan Chase & Co. • Columbus, OH

6h

About The Position

The Community Marketing team unifies and amplifies initiatives that build trust
in communities, empower consumers, and strengthen relationships with Chase
customers.
We are seeking a senior marketing leader to drive end-to-end
Community Marketing—from strategy through execution—across channels and
experiences.
As a Vice President Community Marketing Strategy Lead in Consumer Bank, you will
set the marketing strategy and activation approach, ensuring alignment to
business priorities and brand standards. You will lead cross-functional planning
and execution across marketing, social, communications, PR, and field teams. You
will establish performance measurement and continuous improvement practices to
strengthen impact, relevance, and consistency across markets.

Requirements

• Undergraduate or advanced degree in Marketing, Communications, Business, or a related field.
• 10+ years of relevant experience in marketing and/or communications.
• Experience as a people manager who provides ongoing coaching, mentoring, and guidance
• Demonstrated ability to lead end-to-end strategy through execution for complex, cross-functional programs.
• Strong executive communication skills with ability to influence and drive decisions.
• Experience building measurement frameworks and using insights to improve performance.
• Proven stakeholder management across senior leaders and matrixed teams.
• Experience partnering with Legal/Compliance and navigating regulated marketing environments.
• Strong project/program management capabilities with attention to detail and follow-through.
• Strong proficiency in PowerPoint and Excel.

Nice To Haves

• Experience in community, purpose-driven, or experiential marketing programs at scale.
• Experience with financial education, message hierarchy and learning and development initiatives.
• Experience leading multi-market or field-based activations.
• Experience managing agencies and vendor partners end-to-end.
• Experience developing audience segmentation and channel strategies.

Responsibilities

• Set Community Marketing strategies and annual priorities aligned to business priorities and objectives
• Develop integrated marketing plans that connect community initiatives to clear audience outcomes and measurable results.
• Lead cross-functional governance and stakeholder alignment across Marketing, Social, PR, Communications, Legal, Compliance, and partner teams.
• Direct end-to-end financial health campaigns and programs execution across owned, earned, and experiential channels.
• Define messaging and storytelling frameworks that build trust and improve relevance in local communities.
• Establish measurement approach, KPIs, and reporting cadence; translate insights into optimizations.
• Integrate educational content across consumer and field touchpoints to deliver a consistent, seamless message and cohesive brand experience throughout the customer journey.
• Manage agency/vendor relationships, scopes, and budgets; negotiate timelines and deliverables; ensure on-time, on-budget execution with quality controls.
• Ensure operational excellence across timelines, approvals, risk/compliance requirements, and launch readiness.
• Identify opportunities to scale what works and retire what doesn’t through test-and-learn.
• Mentor and develop a team of directs; foster a culture of collaboration, accountability, and high standards

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level