Vice President, Commerce

Tinuiti

16h • Remote

About The Position

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a VP, Commerce, you will lead the Commerce craft for a portfolio of clients, acting as the senior strategist, practice leader, and people leader for that discipline within your Pod. You’ll be deeply engaged in client work - co‑creating strategies, cross‑channel plans, and measurement approaches, and presenting them to senior client stakeholders - while also building and leading a team of Principal Strategists, Senior Strategists, and managers who raise the standard of [Channel] work across your verticals. You’ll champion a product‑ and measurement‑led approach (including the Bliss Point App Suite where relevant), translate complex platform and data signals into clear “what, so‑what, now‑what” decisions, and partner closely with VP/SVP Client Partners, TVAD/other channel leads, Analytics/Econometrics, Product/Bliss Point, and Innovation & Growth to drive growth, cross‑sell, and client retention.

Requirements

• ~15+ years in channel strategy/activation roles (agency, brand, platform), with a strong record of leading complex, multi‑stakeholder client engagements, often across multiple markets or business lines.
• Deep expertise in [Channel] and strong understanding of how it interacts with other channels across the funnel; recognized as a trusted advisor by senior client stakeholders and internal leaders.
• Experience managing and developing senior ICs and managers / directors; evidence of building strong teams and raising the quality of channel work across accounts.
• Familiarity with and strong point of view on channel platforms and tools (ad platforms, DSPs, planning/research, measurement, creative/optimization tools); able to guide best use and challenge misuse.
• Strong literacy in measurement methods relevant (lift/incrementality, MMM pointers, attribution caveats, privacy impacts) and comfort partnering with Analytics/Econometrics to interpret and apply them.
• Excellent communication and storytelling skills - written, visual, and verbal—tailored to senior stakeholders (CEO, CMO, VP Marketing, Heads of Media, platform leadership).
• Comfortable operating in a matrix: partners effectively with Client Partners, other Channel Leads/TVAD, Product/Bliss Point, Analytics, Innovation & Growth, and Shared Services.

Responsibilities

• Serve as the senior channel expert and strategic partner on key accounts; lead or co‑lead sections of senior client touchpoints (briefings, planning sessions, “QBR”‑style reviews, executive updates), translating business priorities and market shifts into actionable, funded roadmaps.
• Build and maintain trusted client relationships with the appropriate stakeholders across your brand portfolio, as defined in partnership with Client Partner Leadership.
• Provide thought leadership and value by way of integration into everyday client work, and incremental touch points
• Partner with VP/SVP Client Partners to architect growth plans that clearly define the channel’s role in revenue, LTV, brand, and customer objectives, and identify cross‑sell and same‑store growth plays where your channel(s) is a lead driver.
• Advise teams on handling complex client situations (budget changes, performance plateaus, new products, macro headwinds) with clear options, trade‑offs, and thresholds, and help land those recommendations with senior stakeholders.
• Channel issue escalation: Serve as the first line of defense for channel‑related client issues, working with Client Partners, TVAD/other channels, and partners to resolve challenges quickly and pragmatically wherever possible - only escalating to G&I or Pod / Vertical Leadership when systemic or commercial issues are at stake.
• Own the application of channel craft quality and standards (defined by the Growth & Innovation team) within the Pod/vertical: how we plan, execute, QA, and integrate with other channels (Search, Social, TVAD, Commerce/Retail Media, CRM, Creative).
• Partner closely with G&I to implement the latest thought leadership and Tinuiti Way standards into your Pod, and provide feedback loops from the client experience.
• Ensure briefs, plans, and reviews for [Channel] consistently integrate product, measurement, and channel thinking into a single, accessible story that senior clients can act on.
• Cross‑training: Partner with other channel leads, G&I, and Talent Development to promote and support cross‑training (into and out of), building bench strength, hire top talent, flexibility, and broader channel literacy
• Champion a product‑ and measurement‑led operating model for your channel(s); set adoption and usage standards for the Bliss Point App Suite (where relevant) and core channel platforms (e.g., key ad platforms, DSPs, measurement and planning tools).
• Coach senior ICs and managers to translate App/ platform outputs into clear decisions (“what’s happening, why it matters, what we’ll do next”), with appropriate confidence ranges and caveats.
• Operate a strong feedback loop with Product/Bliss Point, Analytics/Econometrics, and Innovation & Growth: consolidate Pod‑wide channel needs, prioritize issues/opportunities, and sponsor pilots that materially improve quality, speed, or value.
• Govern measurement approaches in the Pod (e.g., incrementality/lift design, MMM guardrails, attribution nuances) and ensure your teams understand how these inform planning, optimization, and investment cases.
• Institutionalize “analytics in the flow”: define expectations for targets, dashboards, decision logs, and learning documentation so that insight consistently leads to action and to improved next‑cycle strategies.
• Support and, when needed, lead persuasive, data‑driven narratives in senior client forums to secure material investments, reallocations, or resets across channels.
• Love Growth: Identify and sponsor channel‑led growth plays (new partner programs, advanced formats, cross‑channel integrations, data/identity innovations, creative or measurement breakthroughs) that can scale across multiple clients and verticals.
• Hate Waste: Spot and help resolve systemic sources of waste or friction (e.g., recurring under‑performance in certain patterns, misuse of tools, QA gaps); set simple standards and guardrails that reduce rework and protect client outcomes.
• Partner with Client Partners, Internal Ops, and Shared Services to ensure channel strategies are commercially sound and that team effort is focused on the highest‑impact work.
• Lead and develop a high‑performing team (senior individual contributors and managers / directors where applicable); set clear expectations, provide regular feedback, and create transparent career paths for both expert ICs and managers.
• Develop other leaders (e.g., Principal Strategists, manager/director channel leaders) who can independently drive sophisticated client work and thought leadership, while staying within shared standards and direction.
• Build and maintain a culture of ambition without ego: curiosity, collaboration, accountability, and willingness to challenge old patterns in favor of better outcomes for clients and Tinuiti.
• Learning & development accountability: Own channel‑specific learning and enablement plans in close collaboration with Talent Development and G&I, ensuring learning content and programs match current product, measurement, and marketplace standards.
• Interviewing & hiring: Lead channel skills assessments and actively participate in interviewing and selection for Strategist+ and Manager‑level channel roles; ensure we hire role‑ready talent that meets Tinuiti’s craft and culture bar.
• Talent evaluation & advancement: Conduct regular talent reviews for their channel (in close partnership with HR/Talent), calibrate performance and potential across the team, and make clear, evidence‑based recommendations for promotions, stretch assignments, and targeted development.
• Raise the bar for channel craft and leadership; bring new ideas and AI/tools into practice thoughtfully; invite critique and share learnings widely.
• Connect channel strategy and recommendations directly to outcomes (revenue/LTV, reach, brand, risk); be candid about trade‑offs, risks, and time horizons.
• Own channel performance and standards across the Pod; move quickly on escalations; institutionalize learning through frameworks and playbooks.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed