Vice President, Catalog Marketing
About The Position
Kobalt Music Publishing is redefining catalog marketing for the modern era. We are looking for a visionary and forward-thinking Vice President, Catalog Marketing to lead global strategies that drive catalog consumption, audience development, and long-term revenue growth. In this role, you will develop and execute innovative, data-driven campaigns that celebrate Kobalt’s world-class catalog — from newly acquired works to iconic compositions spanning generations. You’ll collaborate closely with Creative, Synch, Writer & Publisher Relations and Business Development to bring catalog stories to life in culturally relevant, contemporary ways. We are seeking a strategic, entrepreneurial leader with deep catalog expertise and the passion to shape how timeless songs find new audiences around the world.
Requirements
- Extensive experience in catalog marketing, music marketing, publishing, or entertainment strategy roles.
- Proven success building multi-platform campaigns that drive audience growth and long-term revenue.
- Deep understanding of catalog music, streaming trends, and digital audience behavior.
- Entrepreneurial mindset with the ability to spot commercial opportunities and bring ideas to life.
- Strong leadership, collaboration, and communication skills — experienced in global, cross-functional environments.
- Excellent analytical, creative, and storytelling abilities.
- Existing relationships with DSPs, media partners, and key industry stakeholders.
- A resourceful marketer who excels without huge budgets, creates high-impact digital content cost-effectively, and has a proven track record of driving playlisting and increasing catalog consumption through smart, data-led digital campaigns.
Responsibilities
- Build and lead a global catalog marketing strategy focused on streaming growth, consumption, synch visibility, and cultural relevance.
- Identify high-priority catalogs and compositions using data insights, cultural trends, and commercial potential.
- Act as a cross-functional leader, aligning teams around a unified catalog marketing vision.
- Translate strategy into actionable plans and campaigns with clear KPIs and measurable impact.
- Develop and execute global and regional campaigns that reintroduce catalog works to modern audiences.
- Create compelling narratives around composers, songs, and cultural moments.
- Partner with DSPs, digital platforms, and media to secure playlisting, editorial opportunities, and activations.
- Experiment with new partnerships, content formats, and digital experiences that drive discovery.
- Leverage social trends and cultural moments (TikTok, Reels, viral events, anniversaries, etc.) to amplify catalog relevance.
- Produce high-impact visual assets — short-form video, lyric videos, reels, motion graphics — to support priority songs.
- Collaborate with merchandising partners to develop unique products tied to iconic works.
- Partner with Business Intelligence & Creative Research teams to identify growth opportunities.
- Monitor campaign performance, report insights, and continually refine marketing approaches.
- Align catalog marketing with Sync opportunities across film, TV, gaming and advertising.
- Collaborate with PR to drive visibility, storytelling, and media momentum.
- Support Business Development with post-acquisition launch strategies for new catalogs.
- Work with labels and artist teams to support shared marketing initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
501-1,000 employees
