Vice President, Business Development

Hearst•Dallas, TX

1d•Hybrid

About The Position

At Medium Giant, we live by a simple mantra - BE GIANT. We exist to make people feel larger than they did before. Larger in confidence. Larger in clarity. Larger in consequence. We believe the most precious gift of making people (ours, our client’s, and our client’s customers) feel like they matter. Medium Giant is Hearst’s integrated creative marketing agency — a fusion of storytelling, strategy, and scale. We combine the reach and rigor of Hearst’s audience intelligence and media ecosystem with the resonance of Medium Giant’s modern, agile approach to brand storytelling. Together, we deliver storytelling at scale — connecting brands to audiences through data-driven, insight-led creative that performs. As we embark on this new phase of our journey, Medium Giant is seeking a highly strategic Vice President of Business Development to play an integral role in growing our agency. The most important role of Business Development is to drive new business growth and strategic partnerships for the agency. To that end, this position will lead our eﬀorts to identify, pursue, and win new business opportunities while also, nurturing organic growth from existing clients. You will champion the agency's capabilities in the marketplace, building relationships with prospective clients and positioning Medium Giant as a strategic partner. You will do so through strategic market intelligence, compelling pitch development, and eﬀective management of our collective team and resources. You will regularly lead or support pitches for new business and expansion opportunities with current accounts. The VP, Business Development drives the strategic direction and execution of new business initiatives, managing the pipeline from prospect identification through RFP response and pitch presentation to contract negotiation and close. Collaborates closely with agency leadership to align business development eﬀorts with agency capabilities and strategic priorities. Manages relationships with key prospects, referral sources, industry contacts, and with sales teams across the Hearst portfolio. You will ensure we deliver compelling, strategic responses to RFPs and pitches that demonstrate the agency's unique value proposition. This position will report to the President of the Agency and will be part of the Agency Leadership Team. Internal: Agency Leadership team; Client Leadership; Creative; Integrated Strategy & Media; Hearst Marketing Services; Human resources; Finance. External: Client marketing team, including Marketing Director; Client procurement personnel; Other agency partners; New business opportunity contacts. Those who succeed are... Able to tell a good story. Able to lead and inspire the agency, clients, and other external partners. Commercially and creatively astute. Eﬀective and fair negotiators. Unafraid to take charge, when necessary, be decisive, and then build support for those decisions. Responsible and accountable for their and others’ work, delegating eﬀectively to balance a varied and demanding workload, and appreciating that the team working well can achieve much more than any individual. Prepared to share credit and shoulder diﬃculties. Focused on the personal and professional development of others to optimize their combined performance, understanding when to give praise, motivational feedback, and constructive criticism. Good at evaluating creative work from the client’s perspective; able to give and receive feedback to support its development. Knowledgeable and passionate about the agency business and where and how advertising contributes to its success.

Requirements

Bachelor's degree in advertising or related field
Minimum 15 years of advertising/marketing experience with at least eight years of work in business development
Hybrid/remote work environment friendly, with a passion for taking advantage of on-site presence opportunities

Responsibilities

Leading the Business Development team to identify, qualify, and pursue new business opportunities aligned with agency capabilities and strategic objectives.
Developing compelling RFP responses and pitch presentations that showcase agency capabilities, case studies, and strategic insights.
Collaborating with creative, strategy, and account teams to craft winning proposals.
Managing and tracking the new business pipeline, including prospect database, opportunity stages, win/loss analysis, and revenue forecasts.
Identifying, developing, and converting new business opportunities with existing and future agency clients.
Negotiating contracts and fees with marketing directors and client procurement personnel.
Building and maintaining strategic partnerships and industry relationships to expand the agency's network and create referral opportunities.
Reporting new business pipeline metrics, win rates, and revenue projections to agency leadership, providing regular updates on business development activities and results.
Working closely with the Operations team to constantly evaluate and optimize our work process
Maintaining a detailed awareness of relevant market trends aﬀecting our agency accounts, and developments in the broader advertising and communications industry.