Vice President, Brand and Digital Marketing - Waring

Waring • Stamford, CT

50d

About The Position

We are seeking a visionary Vice President of Marketing to lead our brand, demand generation, and go-to-market strategy across all customer segments. This leader will be responsible for building a powerful, differentiated brand in foodservice equipment while driving measurable growth through brand development, digital/eCommerce leadership, and integrated marketing execution. The VP of Marketing will shape how we are perceived in the market - by end-users, operators, distributors, consultants, and rep groups - and will ensure we stand out in a competitive landscape. This role requires a balance of strategic vision and executional rigor, with a strong bias toward digital transformation and demand creation.

Requirements

• 12–15+ years in marketing leadership, ideally in foodservice equipment, B2B2C manufacturing, or adjacent industries.
• Proven track record of building differentiated brands in competitive categories.
• Expertise in digital and eCommerce marketing, with hands-on experience in SEO, paid media, and online channel management.
• Strong grasp of distributor dynamics and B2B2C selling environments.
• Demonstrated success in demand generation, vertical marketing, and sales alignment.
• Strong leadership skills with ability to build and inspire a cross-functional marketing team.
• Excellent strategic thinking paired with operational execution capability.

Responsibilities

• Brand & Market Strategy
• Define and articulate the brand positioning, value proposition, and narrative that resonates across operators, consultants, distributors, and end-users.
• Lead marketing strategy aligned with company growth objectives - across legacy distribution network, institutional, chain, and emerging industrial kitchen segments.
• Ensure consistent brand identity across all channels, experiences, and touchpoints globally.
• Demand Generation & Growth Marketing
• Build campaigns that generate end-user demand and route leads through distribution partners.
• Partner closely with Sales to create industry and vertical-specific programming for dealers, institutional operators, chains, healthcare, and government.
• Leverage data-driven marketing to optimize campaigns for ROI and scalability.
• Digital & eCommerce Leadership
• Own digital presence: Waring.com, eCommerce platforms, distributor portals, Amazon Business, Webstaurant, Grainger, and emerging channels.
• Drive digital merchandising, SEO/SEM, paid media, and digital content strategy to maximize brand visibility and sales conversion.
• Ensure the brand is leading in the shift toward self-service and online discovery for light equipment.
• Ensure the brand is initiating the discussion and benefitting from the secular shift from gas powered solutions to electric.
• Content & Customer Engagement
• Develop high-quality content (video, training, case studies, culinary applications) that tells the brand story and supports specification.
• Effectively leverage legacy content and The Waring Collective, sustainability, food waste, etc.
• Lead event strategy (trade shows, culinary demos, consultant training) to reinforce thought leadership.
• Build programs that enhance customer experience pre and post-sale, increasing brand loyalty.
• Team & Cross-Functional Leadership
• Build and lead a high-performing marketing team across brand, digital, creative, and product marketing.
• Partner with Sales leadership on GTM alignment, channel programs, and vertical strategies.
• Collaborate with Product and Culinary teams to launch innovations with maximum market impact.

Benefits

• The opportunity to define and scale a brand that is reshaping the future of foodservice equipment.
• A seat at the leadership table with direct influence on company growth strategy.
• Competitive executive compensation, performance incentives, and long-term career opportunity.
• The resources and autonomy to make a transformational impact on how customers experience our brand and products.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 251-500 employees