Vice President Analytics, Innovation

Underscore Marketing

5h • Hybrid

About The Position

The VP Analytics, Innovation is a leader responsible for unifying media innovation, advanced analytics, and AI-enabled decision intelligence into a cohesive, scalable operating model. This role builds, governs, and operationalizes Underscore’s analytics and innovation ecosystem while ensuring these capabilities are embedded into core media planning, activation, and client decision-making workflows.

Requirements

• 12–15+ years in pharmaceutical media, analytics, or life sciences consulting
• Deep expertise in pharma commercialization and regulations
• Experience in pharma media strategy and execution
• Experience applying AI, MMM, attribution, and advanced analytics
• Proven ability to commercialize data-driven capabilities
• Strong executive communication and team leadership skills

Responsibilities

• Leads end-to-end client analytics, including measurement, attribution, forecasting, optimization, data science, and AI insights.
• Use AI and analytics for audience strategy, media mix, sequencing, and optimization.
• Integrates Pinnacle, MMM/attribution, reporting, and predictive modeling into a scalable engine for informed investment and brand impact.
• Minimize inefficiencies through automation and standardization.
• Oversees analytics governance, KPI standardization, and optimization frameworks to minimize reporting inefficiencies and integrate insights into core client engagements.
• Develop a comprehensive business rationale for investments that aligns with organizational priorities.
• Connect innovation initiatives to client business outcomes and monitor return on investment.
• Advise on technology investments with data expertise.
• Build strong analytics and innovation teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed