UW Conferences & Events Sales Specialist

University of Wisconsin Madison • Madison, WI

16d

About The Position

UW Conferences & Events was created in 2022 to provide a centralized intake and brand strategy for UW-Madison. The Sales Specialist is responsible for generating new business and revenue growth for all venues and services in the UW Conferences & Events portfolio. Currently this consists of Memorial Union, Union South, Pyle Center, Fluno Center, Discovery Building, and Conference Management. It is expected that a variety of sales strategies and campaigns will be employed to bring additional conferences and events to the UW-Madison campus. Working closely with the Director of UW Conferences & Events, the Sales Specialist will oversee the process of lead generation and moving prospects through the sales cycle. Included in this role is thorough documentation of sales activities, booked business and associated revenue, and tracking lost business for future conversion.

Requirements

• Minimum 2 years of B2B experience sales experience in B2B outside sales, preferably in event sales, hospitality, or conference services, with a documented history of meeting and exceeding revenue targets.
• Demonstrated experience with Pipeline Development & Lead Conversion: Demonstrated ability to proactively identify, pursue, and convert new business opportunities, leveraging cold calling, networking, and relationship-building strategies to drive event bookings.
• Demonstrated experience with Consultative Selling & Client Relationship Management: Skilled in consultative sales techniques, understanding client needs, and tailoring event solutions to align with their objectives, while maintaining strong, long-term business relationships.
• Demonstrated experience with Sales Cycle & Contract Negotiation Expertise: Experience managing the entire sales cycle, from prospecting to contract negotiation and close, ensuring accuracy in event proposals, pricing structures, and agreements to maximize revenue and client satisfaction.
• Strong relationship building and networking skills
• Excellent communication skills in all aspects: verbal, written and nonverbal.
• Computer skills including email, word processing, spreadsheets, databases, virtual meeting platforms, Google drive, Internet research, CRM
• Effective time management and the ability to work independently on a regular basis
• Valid driver's license and clean driving record with the ability to be qualified to drive State vehicles

Nice To Haves

• Education: Preferred Bachelor's Degree

Responsibilities

• Schedules logistics and secures resources for a designated work unit to contribute to the day-to-day operational success - 25%
• Generating new business and revenue growth for all venues and services in the UW Conferences & Events portfolio - 20%
• Serves on committees and attends meetings, representing the interests of the unit or program - 10%
• Implements and executes established policies and procedures for a designated work unit to adhere to unit objectives and to align with established strategies - 15%
• Analyzes data and trends, compiles progress reports, and provides appropriate recommendations or conclusions in support of the assigned operational work unit(s) - 30%

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level