US Velsipity Consumer Team Lead

Pfizer • New York City, NY

17d • Hybrid

About The Position

OVERVIEW: Velsipity is a priority brand within Specialty Care, approved in October 2023 for the treatment of adults with moderate to severe ulcerative colitis (UC). As a first‑line oral advanced therapy for patients who have not achieved adequate response to conventional treatments, Velsipity offers a differentiated solution in a competitive and rapidly evolving landscape. Supported by a strong product profile, Pfizer’s leadership in GI, and a substantial unmet need in UC, Velsipity is positioned to become a key growth driver within the portfolio. A critical priority for 2026 will be accelerating patient activation and increasing awareness of Velsipity’s value proposition as a safe and effective oral treatment option. ROLE SUMMARY: The US Velsipity Consumer Team Lead will define and drive the strategic vision for the Consumer organization during a pivotal year for the brand. This leader will oversee all branded and unbranded consumer marketing efforts, guide the development of a new branded creative campaign (launching Q2 2026), and champion integrated, insight‑driven activation across channels. The ideal candidate brings deep US marketing experience, a track record of advancing brand imperatives, and demonstrated success in consumer marketing and team leadership (formal or informal). This role will also function as a leader on the Velsipity US Marketing team and will represent on key enterprise initiatives. This role will directly lead a team of 3 marketers. This role reports to the Velsipity Marketing Team Lead and partners closely with cross‑functional colleagues and agency partners.

Requirements

• BA/BS degree required, MBA or other advanced degree highly desirable
• 10+ years of pharmaceutical commercial experience including marketing; product positioning and branded experience is required
• 5+ years of US marketing director experience with focus on Consumer Marketing experience
• Deep understanding of the US market dynamics including specialty channels
• Demonstrated success executing complex marketing programs that drive performance
• Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
• Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries and leading a high-performing team
• Innovative thinker who is excited by "pioneering" initiatives that may not have precedent
• Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management
• Demonstrated strong analytic skills to measure attribution and drive marketing performance, marketing mix improvements and higher ROI
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• This position requires permanent work authorization in the United States.

Nice To Haves

• GI experience preferred; specialty experience strongly preferred

Responsibilities

• Strategy & Planning Serve as the strategic lead for all branded and unbranded patient activation initiatives.
• Create, own and manage the consumer omnichannel strategy inclusive of Social, Digital, CRM, and Patient Ambassador for both Branded and Unbranded advertising and patient education
• Lead development of new branded consumer campaign.
• Develop a deep understanding of the patient journey including needs, insights and the role of patient communications and identify the need to customize targeting based on geography
• Shape annual operating plan and tactical planning process for Consumer, ensuring alignment to brand priorities and activation goals.
• Oversee segmentation, targeting, and application of consumer insights to drive more personalized engagement.
• Execution & Performance Optimization Optimize paid media strategy by shifting to more efficient digital channels and testing innovative opportunities to break through.
• Responsible for fostering a productive agency relationship and managing all projects within allocated budget, as applicable
• Partner with CMO organization on updates to the Velsipity digital ecosystem, including the DTC Go‑to‑Market pilot and migration of unbranded UC content to Pfizer for All.
• Monitor key promotional and media performance metrics and execute data‑driven optimizations to accelerate topline growth.
• Leadership & Collaboration Build and maintain strong partnerships with cross‑functional collaborators across IIS, CMO, Medical Affairs, Regulatory, Legal, and Corporate Communications.
• Manage and develop a team of three direct reports, fostering accountability, growth, and cross‑functional alignment.
• Lead and oversee the Agency of Record (AOR) relationship and key external vendors to ensure strong delivery across workstreams.
• Offer leadership, mentorship and guidance to brand team members, proactively coach for performance and career growth, instilling excitement and rewards performance

Benefits

• In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program.
• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level