US Product Marketing Manager – EcoStruxure Automation Expert (EAE)
About The Position
Schneider Electric is seeking a US Product Marketing Manager for EcoStruxure Automation Expert (EAE) to accelerate growth in the Industrial Automation business. This role bridges strategy and hands-on execution, translating global direction and business priorities into integrated, high-impact marketing programs for the US market. This role serves as the primary marketing partner to the EAE Business Development and Sales teams, owning go-to-market strategy, campaign planning, and execution to drive pipeline, conversion, and measurable market share growth. The ideal candidate balances strategic thinking with operational rigor and has a strong bias toward action.
Requirements
- 8-10 years of Proven experience in product, solutions, or integrated B2B marketing
- Background in industrial automation, industrial software, or complex technical portfolios preferred
- Ability to bridge strategy and execution effectively
- Strong collaborator capable of influencing in a matrixed organization
- Results-oriented, proactive, and comfortable operating in a challenger environment
Responsibilities
- Own the US go-to-market strategy for EcoStruxure Automation Expert aligned to global EAE strategy and US business goals.
- Define positioning, messaging, segmentation, and priority use cases by industry and persona.
- Translate business priorities into actionable marketing plans with clear commercial objectives.
- Partner closely with business development and sales leadership to align on growth targets.
- Lead integrated marketing campaigns spanning content, digital, events, paid media, and field activation.
- Ensure campaigns support the full customer journey from awareness through demand generation and sales enablement.
- Work hands-on with internal teams and agencies to develop assets, launch initiatives, and optimize performance.
- Drive speed, agility, and continuous improvement through data-driven iteration.
- Develop compelling product and solution messaging that differentiates EAE in a competitive industrial automation market.
- Guide creation of thought leadership, sales enablement tools, customer stories, and field-ready assets.
- Ensure consistent storytelling aligned with Schneider Electric brand and challenger positioning.
- Simplify complex technical concepts into clear, customer-relevant narratives.
- Act as a trusted marketing advisor and partner to EAE Business Development and Sales teams.
- Equip sellers with messaging, tools, and campaigns that support pipeline conversion.
- Support key commercialization moments such as launches, industry events, and strategic customer engagements.
- Establish feedback loops from the field to refine messaging, targeting, and execution.
- Define and track KPIs including pipeline influence, engagement, and conversion.
- Coordinate with global marketing teams to ensure alignment, governance, and effective localization.
- Identify demand funnel gaps and work cross-functionally to address them.
- Provide ongoing reporting and clear communication on impact and optimization opportunities.
Benefits
- medical (with member reward points)
- dental
- vision
- basic life insurance
- Benefit Bucks (credits to apply towards your benefits)
- flexible work arrangements
- paid family leaves
- 401(k) + match
- well-being and recognition (including service anniversary) programs
- 12 holidays per year
- XX days of paid time off per year (pro-rated in the first year of employment based on start date)
- opportunity to purchase company stock (eligibility depends on start date)
- military leave benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
