Product Marketing Manager, Crypto - US
About The Position
Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading. About the team + role We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto in the US! In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment. We’re looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more! This role is based in our New York City or Menlo Park offices, with in-person attendance expected at least 3 days per week. At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.
Requirements
- 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
- Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
- Ability to break down complex concepts so they’re simple, clear, and human
- Strong relationship-building skills and ability to lead cross-functionally through influence
- Data-informed decision making, including familiarity with experimentation and performance measurement
- Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
- Comfort operating in regulated consumer products and partnering closely with legal and compliance teams
- Thrives in a fast-paced environment with a bias toward action
Responsibilities
- Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts
- Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
- Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback
- Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
- Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto
- Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
- Be a strong customer champion, creative marketer, and problem solver
Benefits
- Challenging, high-impact work to grow your career.
- Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
- Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
- Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more.
- Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
- Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
- Exceptional office experience with catered meals, events, and comfortable workspaces.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
