US Product and Sales Enablement Manager

Abbott Laboratories • Lake Forest, IL

46d

About The Position

The US Product and Sales Enablement Manager is the strategic marketing lead responsible for driving the success of designated products and enhancing in-field marketing and sales effectiveness. This role is primarily focused on developing and executing marketing strategies, leading product commercialization efforts, and supporting brand growth through data-driven insights and cross-functional collaboration. This role requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division, including: Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, Materials Management, Business Development.

Requirements

• Bachelor’s Degree in Science, Engineering, Business, or Marketing; or equivalent experience.
• 5+ years of experience in commercial or commercial support roles in multi-stakeholder environments
• Minimum 3 years in marketing or sales, with demonstrated success in product positioning, launch execution, or new business acquisition
• Strong financial acumen, analytical skills, and communication capabilities
• Ability to understand and translate technical/scientific information into compelling marketing strategies
• Experience working cross-functionally with Sales, Regulatory, Clinical, and R&D teams
• Ability to travel across the US up to 30% of the time

Nice To Haves

• MBA strongly preferred
• 7+ years in capital sales or supporting functions
• 3+ years in sales management or advanced marketing roles

Responsibilities

• Lead the development and execution of comprehensive acquisition and lifecycle marketing plans, including market analysis, customer segmentation, product positioning, competitive assessments, and strategic messaging.
• Maintain deep expertise in assigned products/franchises, including market trends, customer needs, competitive landscape, and product performance.
• Drive new product commercialization efforts, including concept validation, customer requirements, financial modeling, and launch planning.
• Manage post-launch marketing activities, including campaign execution, performance tracking, customer engagement strategies, and optimization of messaging and positioning.
• Monitor product performance and market image, adjusting strategies to meet sales and margin targets throughout the product lifecycle.
• Collaborate with cross-functional teams to ensure alignment on product strategy, messaging, and go-to-market execution.
• Partner with regulatory and clinical teams to ensure marketing content is accurate, compliant, and strategically aligned with publication initiatives.
• Lead forecasting efforts to support annual planning, funding requests, and global product line strategy.
• Identify and assess new market opportunities to support business development and revenue growth.
• Support in-field sales teams with targeted training programs, sales tools, and competency development to drive product adoption and performance.
• Collaborate with Sales leadership to ensure alignment between marketing strategy and field execution.
• Develop and deliver impactful sales and marketing materials and training content to enhance product knowledge and selling effectiveness.
• Contribute to broader sales enablement initiatives and performance improvement programs across the US organization.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees