US Lyme HCP, Digital and Medical Education (Secondment - 12 Months)

Pfizer•New York City, NY

28d•Hybrid

About The Position

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This purpose is at the heart of what drives us every day. This 12‑month secondment role is a maternity leave cover and will be accountable for shaping and driving the U.S. strategy for providing protection against Lyme disease during a critical pre‑approval and pre‑launch period. The role will provide strategic leadership and continuity for the Lyme vaccine program through key milestones leading up to anticipated FDA approval. Lyme disease is a systemic infection caused by Borrelia burgdorferi bacteria transmitted to humans by the bite of infected Ixodes ticks. It is considered the most common vector‑borne illness in the Northern Hemisphere. Early symptoms (such as erythema migrans or nonspecific symptoms including fatigue, fever, headache, and muscle or joint pain) are often overlooked or misinterpreted. If left untreated, Lyme disease can disseminate and result in serious chronic complications affecting the joints, heart, nervous system, or skin. Preventive measures remain limited in effectiveness and adherence, and no vaccine is currently available. As the geographic footprint of Lyme disease continues to expand, the medical need for vaccination is steadily increasing. LB6V is currently in Phase 3 development for the prevention of Lyme disease in individuals 5 years of age and older. With expected FDA approval in the first half of 2027, a U.S. marketing team for LB6V has been established to advance critical pre‑launch activities. This secondment will play a key role in ensuring strategic progress, alignment, and execution during this pivotal period.

Requirements

BA/BS with 8+ years of experience in Marketing and/or consulting OR MBA/MS with 7+ years of experience.
Enthusiasm and self-motivation are essential; team-first mentality
Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market results
Demonstrated success in developing, executing, and measuring complex programs or initiatives
Strong business acumen, financial & forecasting skills, and ability to effectively lead and influence a cross functional/indirect team
Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
Ability to work under pressure and in a fast-paced environment, to take accountability for business challenges, think strategically and boldly to tackle complex problems.
Ability to work on multiple projects and prioritize/multi-task effectively

Nice To Haves

PhD or JD with 5+ years of experience
MD/DVM with 4+ year of experience.

Responsibilities

Lead the development and execution of integrated digital and medical education strategies to drive awareness, engagement, and readiness for the U.S. Lyme vaccine.
Design and implement a comprehensive omnichannel plan across digital, media, CRM, social, and email platforms.
Optimize digital, targeted customer journeys and engagement metrics through data-driven insights.
Develop both unbranded and branded omnichannel communication strategy and execution plans
Spearhead media initiatives with key cross functional and CMO partners to ensure a hyper-targeted, regional digital communication plan
Develop and execute peer-to-peer education programs, including speaker training and content development.
Oversee medical education initiatives aligned with compliance and scientific integrity.
Lead congress strategy, including booth experience, symposia, and scientific presentations.
Ensure seamless coordination with cross-functional teams for impactful presence.
Contribute to Real-World Evidence (RWE) planning and rollout as part of long-term lifecycle management (LCM).
Collaborate with medical and commercial teams to integrate RWE insights into strategy.