US Brand and Communications Manager - AG

Bayer•Creve Coeur, MO

38d•$117,120 - $175,680

About The Position

As a key member of the US Marketing Team, you will be accountable for developing and implementing communication mediums for the US business. You will provide direction and leadership in the development and execution of media plans, and play a crucial role in numerous US Corporate communications engagements to support organizational messaging. Your primary focus will be on developing communication strategies to drive awareness and growth for the US portfolio of products, specifically the Roundup Brand Family. Additionally, you will lead the annual review of marketing/communications budgets to support product strategy, guide agency conversations via third-party vendors, and support campaign planning to achieve and fulfill product brand requirements. You will also lead digital strategy efforts, including website design for the AG/ITO businesses, and interact with sales teams and accounts to understand distribution perspectives and needs. Your role will involve advancing digital marketing/communication concepts to create a more efficient working environment that supports a dynamic market, and overseeing the allocation of business resources and marketing budget.

Requirements

B.A./B.S. in Business or Agriculture-related discipline;
Ability to strategically analyze market factors to create concise, creative plans reaching financial goals;
Proven communication space acumen, agency account planning, influencing, and critical thinking skills;
Demonstrated ability to communicate and influence activities of cross-functional teams;
Interpersonal effectiveness;
Strong results orientation;
Excellent verbal, written, and communication skills to onboard, motivate, and engage others at all levels of the organization;
Ability to interact with cross-functional teams.

Nice To Haves

Masters Degree;
5+ years of experience in the agriculture industry, marketing, and/or communications categories.

Responsibilities

Develop and implement communication mediums for the US business;
Provide direction and leadership in the development and execution of media plans;
Participate in numerous US Corporate communications engagements to support organizational messaging;
Develop communication strategies to drive awareness and growth for the US portfolio of products, specifically the Roundup Brand Family;
Lead the annual review of marketing/communications budgets to support product strategy;
Guide and facilitate agency conversations via third-party vendors;
Support campaign planning to achieve and fulfill product brand requirements (awareness, brand retention);
Lead digital strategy efforts, including website design for the AG/ITO businesses;
Interact with sales teams and accounts to understand distribution perspectives and needs to develop a more favorable marketing campaign approach;
Advance digital marketing/communication concepts to create a more efficient working environment that supports a dynamic market (artificial intelligence, predictive analytics tools);
Oversee the allocation of business resources and marketing budget.