Upscale Brands Commercial Strategy Director

Choice Hotels • North Bethesda, MD

14d • Hybrid

About The Position

The Upscale Brands Commercial Strategy Director is a strategic individual contributor responsible for shaping and executing the commercial vision for Choice Hotels’ Upscale portfolio. This role partners across Centers of Excellence (COEs) including Sales, Loyalty, Paid Media, Digital Marketing, Revenue Management, and Analytics to drive incremental revenue and enhance the franchisee value proposition. The Director leads the development of annual and long-term commercial plans, oversees the technology and digital roadmap, and ensures alignment across internal teams and franchisees. This role reports to the Senior Director, Upscale Commercial Performance and plays a critical role in influencing enterprise-wide initiatives.

Requirements

• Minimum of 10 years of relevant experience, preferably in hospitality or commercial functions such as sales, revenue management, or marketing.
• At least 5 years of experience in a corporate environment with demonstrated ability to influence across a matrixed organization.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
• Experience with analytics platforms and reporting tools for data-driven decision-making.
• Strategic thinker with the ability to anticipate trends and translate insights into actionable plans.
• Strong leadership and communication skills with the ability to influence stakeholders at all levels.
• Proven ability to manage ambiguity and drive results in a fast-paced, matrixed environment.
• Excellent analytical, forecasting, and budget management capabilities.
• Consultative approach with a holistic business mindset and strong relationship-building skills.
• Bachelor’s degree ; advanced degree preferred. Or equivalent combination of education and work experience.

Nice To Haves

• Familiarity with CRM systems, digital marketing tools, and ecommerce platforms is a plus.
• advanced degree preferred

Responsibilities

• Lead the development and execution of immediate, intermediate, and long-term commercial strategies for the Upscale segment.
• Collaborate with COEs to identify performance gaps and implement targeted initiatives to improve revenue and franchisee outcomes.
• Oversee the strategic technology and digital roadmap in partnership with Technology and Ecommerce teams, including business case development.
• Own and communicate key commercial goals and performance metrics, leveraging data and analytics to inform decisions and drive alignment.
• Serve as a strategic advisor and advocate for the Upscale segment across the Choice enterprise, ensuring clear communication of priorities and progress.
• Manage departmental budgets and contribute to operational policy development as needed.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees