Undergraduate Intern Summer 2026 - Pro Tennis Marketing

USTA National Tennis Center • Purchase, NY

2d • $20 - $20 • Hybrid

About The Position

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. Why Intern with the USTA? We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and crafting opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game! The Role Support the marketing division on various administration tasks including attending meetings and compiling follow-up notes Research and compile weekly marketing trend analysis to identify emerging trends in sports and brand marketing landscape to implement as part of marketing strategy Assist the marketing team in one-off tasks as needed Track and record all US Open marketing initiatives for post-tournament report Analyze ticket buyer data for US Open to develop a robust assessment of marketing effectiveness of ticket sales campaign to determine acquisition cost and lifetime value of customer for both major events Support team with customer communications including the US Open Chatbot by ensuring content is updated and accurate, and US Open emails by facilitating requests and tracking and analyzing testing data Support partnership marketing asset approval by ensuring tracker is up to date with new materials Compile headshots of players competing in the US Open, track sponsors and identify new headshots when sponsors change Assist compilation of videoboard asset tracker and manage collection of materials shared by various USTA stakeholders for in stadium/on the grounds use Support management of master PA message tracker Assist with updates to the confirmed performers list in partnership with production team Compile folder with photos, marketing materials, etc. to share with PR, social and editorial teams for their use and to be shared with external parties as needed Program details: 8-week program from June 9 through August 11 Schedule: Monday–Thursday, 9:00 AM–5:00 PM ET Hybrid role requiring 3 days per week on-site at our Westchester office. Compensation: $20.00 per hour

Requirements

• Currently pursuing a Bachelor’s degree in Marketing, Communications, Business, Sports Management, Data Analytics, or a related field.
• Academic coursework or projects related to marketing strategy, consumer behavior, analytics, or digital marketing preferred.
• Strong organizational and administrative skills, with the ability to manage multiple trackers, documents, and deadlines simultaneously.
• Excellent written and verbal communication skills, including the ability to attend meetings, capture detailed notes, and compile clear follow-up summaries.
• Demonstrated research and analytical skills, with the ability to identify marketing trends and translate insights into actionable recommendations.
• High attention to detail and accuracy, particularly when managing asset trackers, sponsor materials, customer communications, and reporting data.
• Ability to handle one-off and ad hoc tasks with professionalism, flexibility, and a positive attitude.
• Familiarity with marketing analytics concepts, including campaign performance measurement, customer acquisition cost, and lifetime value analysis.
• Experience working with datasets (e.g., ticket buyer or customer data) using Excel, Google Sheets, or similar tools to support performance assessments.
• Understanding of A/B testing, email marketing metrics, and basic customer journey analysis is a plus.
• Proficiency in Microsoft Office and Google Workspace (Excel/Sheets, PowerPoint/Slides, Word/Docs).
• Comfort working with marketing trackers, shared drives, and content management systems.

Nice To Haves

• Academic coursework or projects related to marketing strategy, consumer behavior, analytics, or digital marketing preferred.
• Understanding of A/B testing, email marketing metrics, and basic customer journey analysis is a plus.

Responsibilities

• Support the marketing division on various administration tasks including attending meetings and compiling follow-up notes
• Research and compile weekly marketing trend analysis to identify emerging trends in sports and brand marketing landscape to implement as part of marketing strategy
• Assist the marketing team in one-off tasks as needed
• Track and record all US Open marketing initiatives for post-tournament report
• Analyze ticket buyer data for US Open to develop a robust assessment of marketing effectiveness of ticket sales campaign to determine acquisition cost and lifetime value of customer for both major events
• Support team with customer communications including the US Open Chatbot by ensuring content is updated and accurate, and US Open emails by facilitating requests and tracking and analyzing testing data
• Support partnership marketing asset approval by ensuring tracker is up to date with new materials
• Compile headshots of players competing in the US Open, track sponsors and identify new headshots when sponsors change
• Assist compilation of videoboard asset tracker and manage collection of materials shared by various USTA stakeholders for in stadium/on the grounds use
• Support management of master PA message tracker
• Assist with updates to the confirmed performers list in partnership with production team
• Compile folder with photos, marketing materials, etc. to share with PR, social and editorial teams for their use and to be shared with external parties as needed

Benefits

• As an intern, you will fully immerse into the USTA culture and be a true part of the team!
• During the program you will have the opportunity to network with Senior Leadership- including the CEO- as well as be mentored by current staff.
• Weekly professional development workshops.
• Participation in a group project which will be presented to staff at the end of the program.
• Opportunity to have your resume reviewed by one of our recruiters.
• Ability to participate in company activities, including our 7 Business Resource Groups.
• And more!

What This Job Offers

• Career Level: Intern