UA Head

Palta (Simple / Zing / Lovi) • Village of Highland Falls, NY

7d • Remote

About The Position

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We’re looking for a performance-first growth leader to own and scale paid user acquisition in the US market. This role is for someone who has already scaled paid acquisition in telehealth / GLP-1 / weight-loss products and understands how performance and unit economics behave at scale.
This is not a brand or awareness role. You will have direct ownership of paid growth, budgets, and efficiency.

Requirements

• 5–7+ years in performance marketing / user acquisition
• Proven experience scaling paid acquisition in the US market
• Direct, hands-on experience in telehealth / GLP-1 / weight-loss products
• Strong understanding of CAC, LTV, payback, and full-funnel performance
• Hands-on expertise with: Meta Ads, Google Search & YouTube
• Experience in managing high budgets ($500K+ monthly paid media budgets, or 2–5× spend growth within a short timeframe)
• Comfortable operating at scale and understanding how efficiency shifts with volume

Nice To Haves

• CTV / Linear TV (a strong plus)

Responsibilities

• Own and scale paid user acquisition across core performance channels in the US
• Lead hands-on execution across: Meta Ads (mandatory), Google Search & YouTube (mandatory), CTV / Linear TV (a strong plus)
• Manage and scale large paid media budgets or rapidly grow spend while maintaining efficiency
• Operate confidently in high-volume, fast-scaling environments
• Continuously test and iterate creatives, audiences, bidding strategies, and funnel mechanics
• Partner closely with product, analytics, and lifecycle teams to improve downstream conversion and retention.

Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options
• Remote work opportunity
• The equipment whatever you need to be happy and productive
• 21 days annual leave, plus bank holidays (those observed where you live)
• A premium SIMPLE subscription
• Flexible hours. We focus on your results, not how long you spend at your desk.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed