Twitter Content Creator

Coinbase Careers Page

12h • Hybrid

About The Position

Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
We’re looking for a Twitter native content creator to work alongside our CT Lead and communication teams. This role will be contributing to the company’s social presence. The ideal candidate is a seasoned & respected crypto twitter/X native that has a proven understanding of crypto twitter/X best practices.

Requirements

• Deep understanding of social and new media landscapes.
• Passion for crypto and economic freedom.
• Strong background in building and engaging with a social media following, especially on X.
• Meme proficiency.
• Fast learner. Can jump straight into our policy work.
• Proven experience as a talented copywriter and memer.
• Direct communication style; despises corporate speak.
• Thick skin – open to feedback and does not get emotionally affected.
• Born & raised in the Twitter/X trenches.
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Experience creating content for other social media platforms.
• Solid working relationships with social and new media.
• Understanding of the regulatory, security, political, and technical landscapes influencing cryptocurrency.
• Experience with short-form video content and other social media platforms.

Responsibilities

• Creating high quality, engaging content for executive and brand channels, ensuring alignment with overall company messaging and brand voice.
• Making memes and posting bangers.
• Working directly with the policy team to deliver messaging in a social native way.
• Working cross-functionally on product and brand marketing campaigns to bring them to life on CT.
• Building content campaigns to deliver our corporate messaging in compelling, engaging ways.
• Monitoring Twitter/X trends, conversations, and competitor activity to identify opportunities for timely and relevant content creation.
• Standing up working processes and content systems between internal teams.
• Monitoring, advising on and responding to FUD through short and long term strategies.
• Engaging directly with the CT community, responding to mentions, and building relationships.
• Analyzing performance metrics to continuously optimize content strategy and improve engagement.
• Be flexible with working hours as crypto never sleeps and sometimes neither do we.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed