Tradeshow Specialist

Ascend Learning, LLC•Burlington, MA

20d•Hybrid

About The Position

Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers. Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more. As a tradeshow specialist you will help drive engagement and conversions to generate measurable demand, brand awareness, and return on tradeshow investments.

Requirements

Bachelor's degree in marketing, communications, business, or a related field (preferred)
1+ years experience in event management, experiential marketing, or related fields
Knowledge of tradeshow and hosted events best practices, including lead generation and conversion strategies
Strong project management, prioritization, muti-tasking skills
Ability to think creatively and generate new ideas to drive engagement and activation
Ability to troubleshoot and be resourceful when problems arise
Experience with budget management
Strong interpersonal skills and relationship-building abilities

Nice To Haves

Relevant certifications in marketing, event management, or project management (advantageous)

Responsibilities

Partner with external agency on planning, managing, and coordinating company participation at industry tradeshows, conferences, and hosted events. This includes booth design and setup, managing inventories, coordinating logistics and shipping, organizing staff responsibilities and schedules, and pre- and post-event attendee communications. Assist with ensuring smooth, on-budget, and successful events.
Coordinate with key stakeholders on the development of marketing and booth activation plans to drive attendance and engagement. Generate creative ideas and strategies to work for various brands, personas, and budgets. Partner with channel marketing teams to reach and attract the target audience. Coordinate follow-up with attendees and nurture leads to maximize value from events.
Coordinate the development of compelling and engaging content and materials for tradeshows that align with event objectives and adheres to brand guidelines. This may involve booth assets, signage, and swag to effectively communicate brand value proposition and /or align with the overarching objectives of the event.
Develop, track, and analyze key metrics and performance indicators of tradeshows, such as attendance rates, engagement levels, lead conversion rates, and return on investment (ROI). Lead debrief meetings and document findings and feedback to inform future marketing strategies and improve results.
Manage budgets for tradeshows and related events, ensuring expenses are within the allocated budget and seeking cost-saving opportunities without compromising quality or impact.
Remain up to date with industry trends, competitor activities, and emerging technologies to identify opportunities to improve cost savings, engagement, and attendee satisfaction.
Provide on-site support for events, including tradeshow booth setup and teardown, and assistance with hosted events like customer receptions, socials, etc. Leverage time at tradeshows to learn and document what other companies are doing well.