Tradeshow Marketing and KOL Strategy Manager

Versiti•Milwaukee, WI

6d•Hybrid

About The Position

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive. Position Summary The Tradeshow Marketing & KOL Strategy Manager owns our end-to-end presence at industry conferences and trade shows and leads our thought-leader/KOL engagement engine to fuel reputation, pipeline, and revenue. This manager partners tightly with Service Line Marketing, Growth/Digital, Sales, Medical/Clinical Affairs, and Compliance to prioritize the right events, orchestrate standout experiences, activate high-value KOL relationships, and prove ROI. Total Rewards Package Benefits Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

Requirements

Bachelor's Degree Marketing, communications, business or related field required
4-6 years experience - B2B (business to business) event/tradeshow or field marketing required
2-4 years experience - Leading major conference programs end-to-end required
Demonstrated project management skills including prioritization and execution required
Demonstrated vendor management skills including vendor/contract and budget management required
Executive presence and proven communications skills required
Strong command of CRM/marketing automation and event technology (lead capture, badging, scanning) required
Proven ability to translate event/KOL activity into pipeline impact and clear ROI required

Nice To Haves

Master's Degree MBA or related advanced degree desired
2-4 years experience - Marketing related to healthcare, MedTech, diagnostics, or life sciences preferred
1-3 years experience - KOL/thought leader engagement (e.g. ad boards, speakers, society partnerships) in a regulated industry environment including familiarity with HCP compliance and contracting workflow preferred
SalesForce CRM desired

Responsibilities

Build and maintain a 12-month events calendar aligned to service-line, product, and revenue goals; define objectives, audience, messaging, offers, and success metrics for each priority event.
Own end-to-end execution: booth strategy/design, sponsorships, speaking abstracts, on-site run-of-show, shipping, vendors, lead capture/flows, demo readiness, and post-show follow-up.
Manage budgets, contracts, timelines, and vendor relationships; track spend vs. plan and negotiate value-add with organizers/suppliers.
Drive integrated campaigns around each event (pre-, at-, post-): email, paid/organic social, landing pages, SDR plays, and thought-leadership content in partnership with Growth/Digital and Sales.
Deliver post-event readouts with pipeline impact, influenced/attributed revenue, CPL/CPO, MQL→SQL conversion, meetings held, and learning agenda.
Build and maintain a prioritized KOL map by service line (clinical leaders, society leaders, innovators); define tiers, engagement objectives, and success measures.
Plan and execute compliant KOL programs: advisory boards, speaker forums, panel placements, congress activities, and content co-creation (white papers, webinars, case studies).
Coordinate speaker training/readiness, contracting, and honoraria in partnership with Service Line Leadership, Legal, and Compliance; maintain accurate documentation.
Build relationships with professional societies and congress organizers to secure booths, symposia, abstracts, and society collaborations that elevate brand and clinical credibility.
Create a KOL insights loop—capture market/clinical signals from KOLs and congresses and translate into POVs, product feedback, and go-to-market refinements.
Partner with Business Development, VCTS Marketing and Service Line Marketing on meeting books, VIP/KOL schedules, and target-account invitations, ensure CRM hygiene, lead routing, and follow-through.
Align with Product/Service Line Leaders on demo scripts, evidence hierarchy, claim guardrails, and messaging.
Coordinate executive visibility, keynotes, panels, media/analyst briefings, and high-value customer meetings.
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures