Trade Planning Manager

Ocean Spray Cranberries • Lakeville, MA

2d

About The Position

Ocean Spray is hiring for a(n) Trade Planning Manager! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. The Manager of Trade Planning plays a critical role in driving trade strategy and execution across the organization. This position partners closely with Sales, Finance, Demand Planning, Marketing, Revenue Growth Management (RGM), Advanced Analytics, and Technology teams to optimize trade spend, improve ROI, and ensure alignment with company objectives. The role requires strong analytical capabilities, financial acumen, and relationship-building skills to influence decisions and deliver results in a dynamic US Food & Beverage CPG environment. Strong preference for experience in both Retail & Foodservice. A Day in the Life... Key Responsibilities Serve as the primary business partner for key accounts or channels, supporting annual planning, risk/opportunity assessment, and joint business plan development. Identify and implement levers to improve trade efficiencies and incremental ROI across channels and customers. Lead company-wide sales execution cadences, including forecasting, month-end close, slotting reviews, and quarterly business reviews. Conduct account-level ROI and post-promotion analysis to inform future strategies. Collaborate with Sales on JBP negotiation scenario planning and incremental opportunity processes. Review and validate Sales trade plans, ensuring accuracy in cases, revenue, and trade spend. Provide inputs for financial forecasts, accruals, and sales targets; validate P&L impacts and trade spend visibility. Execute marketing and RGM strategies, incorporating consumption data and elasticity insights. Drive continuous improvement of trade management systems and reporting tools; troubleshoot system issues and ensure master data compliance. What We Are Looking For: Deep understanding of trade strategies within US Food & Beverage CPG, including slotting, promotional planning, and retailer execution requirements. Robust knowledge of the Foodservice (aka Away From Home) industry with experience working with GPO’s, distributors, national accounts, and local operators. Develop , maintain, and support the execution of clear trade guidelines, ensuring full channel alignment and appropriate customer allowances. Strong financial analytics skills with the ability to interpret P&Ls, validate accruals, and assess incremental opportunities. Proficiency in syndicated and POS data (e.g., Circana) and ability to translate insights into actionable recommendations. Skilled in negotiation, influence, and relationship management with cross-functional teams. Advanced proficiency in MS Office (Excel, PowerPoint), Power BI, and trade management systems (e.g., Blacksmith). Familiarity with SAP, Post Event Trade Tools, and master data compliance. Excellent communication skills; capable of leading meetings and managing discussions with senior stakeholders. Ability to embrace data-driven decision-making and provide objective recommendations. Did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand. Today, the cooperative's cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 100 countries worldwide. The innovative, entrepreneurial spirit of our founders remains rooted in our cooperative's culture, and most of all, our purpose of connecting our farms to families for a better life. Please share with us some basic information, so that we may follow up with you regarding opportunities to grow your career at Ocean Spray!

Requirements

• Deep understanding of trade strategies within US Food & Beverage CPG, including slotting, promotional planning, and retailer execution requirements.
• Robust knowledge of the Foodservice (aka Away From Home) industry with experience working with GPO’s, distributors, national accounts, and local operators.
• Develop , maintain, and support the execution of clear trade guidelines, ensuring full channel alignment and appropriate customer allowances.
• Strong financial analytics skills with the ability to interpret P&Ls, validate accruals, and assess incremental opportunities.
• Proficiency in syndicated and POS data (e.g., Circana) and ability to translate insights into actionable recommendations.
• Skilled in negotiation, influence, and relationship management with cross-functional teams.
• Advanced proficiency in MS Office (Excel, PowerPoint), Power BI, and trade management systems (e.g., Blacksmith).
• Familiarity with SAP, Post Event Trade Tools, and master data compliance.
• Excellent communication skills; capable of leading meetings and managing discussions with senior stakeholders.
• Ability to embrace data-driven decision-making and provide objective recommendations.
• Bachelor's or University Degree (Required)
• At least 5 Years of Experience

Responsibilities

• Serve as the primary business partner for key accounts or channels, supporting annual planning, risk/opportunity assessment, and joint business plan development.
• Identify and implement levers to improve trade efficiencies and incremental ROI across channels and customers.
• Lead company-wide sales execution cadences, including forecasting, month-end close, slotting reviews, and quarterly business reviews.
• Conduct account-level ROI and post-promotion analysis to inform future strategies.
• Collaborate with Sales on JBP negotiation scenario planning and incremental opportunity processes.
• Review and validate Sales trade plans, ensuring accuracy in cases, revenue, and trade spend.
• Provide inputs for financial forecasts, accruals, and sales targets; validate P&L impacts and trade spend visibility.
• Execute marketing and RGM strategies, incorporating consumption data and elasticity insights.
• Drive continuous improvement of trade management systems and reporting tools; troubleshoot system issues and ensure master data compliance.

Benefits

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental, and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• 1:1 health coaching
• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving

What This Job Offers

• Job Type: Full-time
• Career Level: Manager