Trade Marketing Specialist, Global OPI

Wella

28d•$60,000 - $70,000•Hybrid

About The Position

The Global Trade Marketing Specialist plays a critical role in supporting OPI’s end-to-end go-to-market excellence across regions and channels. This role ensures flawless deployment of global initiatives, high-quality market communication, disciplined project tracking, and consistent global-to-local alignment. The Specialist acts as the operational backbone of the Trade Marketing function: managing tools, timelines, trackers, and communication flows to help markets execute with excellence and drive commercial performance. This role is ideal for a highly organized, detail-driven, and proactive marketer who thrives in a fast-paced, cross-functional environment and is passionate about the beauty industry.

Requirements

Bachelor’s degree (Business Administration, Marketing or similar discipline)
2-4+ years of experience in Trade Marketing, Marketing, Commercial, or related roles (beauty or FMCG a strong plus)
Strong organizational skills, attention to detail, and ability to manage multiple workstreams simultaneously
High proficiency in PowerPoint, Excel, digital asset management, and project management tools
Excellent written and verbal communication skills; experience consolidating information for global stakeholders preferred
Ability to work cross-functionally with agility, professionalism, and a solutions-oriented mindset
A passion for the beauty category and consumer-centric marketing

Responsibilities

Manage distribution lists, sample requests, and general administrative needs from markets
Ensure accessibility and consistent organization of shared folders, digital content, and internal sites
Support ongoing operational needs of the Global Trade Marketing & Marketing teams
Coordinate all global deployment processes end-to-end, including recordings, toolkits, file sharing, and asset distribution
Manage FFU feedback loops: track responses, compile inputs, identify gaps, and ensure follow-ups and timelines are met
Support accurate, timely, and complete dissemination of global content to regions
Draft and circulate regular global bulletins, updates, and initiative communications to markets
Ensure timely follow-up on requests from regions and maintain clarity and alignment of all shared materials
Support communication between global and local teams to reinforce consistency and accuracy
Maintain and update the Trade Marketing Shared Folder, including GTM frameworks, 5P overviews, assortment updates, initiative guidance, Concept Sell decks, etc
Organize and summarize Trade Marketing content in, including Visual Merchandising elements, and initiative summaries specific to Pro and Retail Channels for all Global launch decks
Manage a centralized library of global marketing materials to support go-to-market execution in all regions.
Track global business performance and help identify key drivers, risks, or opportunities
Track initiative performance against KPIs and benchmarks, translate findings into clear insights, and prepare presentations for internal reviews with senior leadership
Maintain and update the Initiative Tracker, ensuring regional visibility and timely communication of changes
Track forecast submissions from markets, ensuring accuracy, completeness, and on-time delivery
Create and maintain tracking reports and databases related to pricing, promotions, and base-business activity
Attend weekly cross-functional initiative meetings and relay key actions, updates, or gaps to the trade marketing team and leadership
Act as a liaison between markets and the global team to ensure a smooth flow of information and alignment on execution
Coordinate closely with Global Marketing Managers to maintain accurate product information, pricing, timelines, and launch calendars across markets and channels
Partner with the Global CCI Team to gather data and reporting needed for trade marketing analysis and market/channel evaluations
Provide support and deliverables for internal meetings, reviews, and leadership sessions
Lead small to mid-sized projects from kick-off through completion, ensuring clarity of roles, timelines, and deliverables
Anticipate barriers and proactively problem-solve to protect timelines and priorities
Serve as secondary point of contact for internal teams requesting updates or initiating work with Marketing
Support continuous improvement in trade marketing processes, documentation, and organizational efficiency