Trade Marketing Manager

Sigma Alimentos

12d

About The Position

As a manager level position in the Trade Marketing department, the Trade Marketing Manager will develop and implement Trade Marketing initiatives for assigned area(s), aligning with company objectives, Central Category, Trade Marketing & Shopper guidelines, policies, and programs. The Trade Marketing Manager will serve as the liaison between Marketing, Innovation, Sales and assigned area(s).

Requirements

Bachelor's degree in Business, Marketing or related field or equivalent work experience.
Three years of brand management experience.
Two years of consumer-packaged goods experience.
Ability to identify complex problems, review information to collaborate and develop options then implement solutions.
Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing.
Ability to build professional relationships with cross functional teams while facilitating a collaborative environment.
Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.
Must occasionally lift or move office products and supplies, up to 20 pounds.

Nice To Haves

One year of supervisory or leadership experience
Bilingual in English and Spanish
Project management skills

Responsibilities

Design, implement and execute channel/customer campaigns, objectives, Consumer/Category insight, Category, Trade & Shopper Strategy, methodologies and global tools; manage brand performance; communicate, collaborate and present information; provide recommendations based on data.
Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (quick profit, middle & term vision actions); propose criteria and calendar to product rationalization.
Develop, implement, and manage marketing initiatives, final marketing and advertising plan and campaign launch; collaborate with assigned stakeholders; evaluate impact of innovation products implemented in channel and customer; recommend strategy implementation.
Forecast new products including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products and Promotions.
Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives and project implementation.
Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products/promotion availability; recommend shopper insights and customer information; negotiate point of sale materials.
Develop, track and control trade marketing budget; collaborate with marketing leads to develop and supervise regional trade marketing budget.
Develop and coordinate plans and relationships with below the line (BTL) agencies; collaborate and communicate product benefits and brand value/equity; review, refine and monitor Trade Marketing Plans Implementation; approve strategic point of sale plans.
Ensure metrics are tracked and measured; communicate results; provide recommendations to stakeholders.
Hire, train, supervise, and establish schedules, work assignments, project plans, career development, performance goals and evaluations, resolve disciplinary concerns, and/or termination of assigned personnel.
Other duties as assigned.