Trade Marketing Manager

Innovative Skincare•Burbank, CA

1d•$105,000 - $115,000

About The Position

Embark on an extraordinary journey with us at Innovative Skincare, home of the renowned iS CLINICAL cosmeceutical brand. We are not just about creating groundbreaking skincare products; we are about creating chemistry that extends beyond the lab – a dynamic synergy between our products and our people. At Innovative Skincare, we believe in a unique formula: the perfect blend of professional expertise and cultural harmony. This philosophy fuels our brand’s continuous growth and empowers each member of our team. We are more than a company; we are a community bound by passion, dedication, and a deep love for what we do, crafting an atmosphere that is as vibrant and energizing as our products. Who we are: Discover a world where skincare innovation meets scientific excellence at Innovative Skincare, a globally acclaimed leader in high-performance cosmeceuticals. Our journey is rooted in the relentless pursuit of creating skincare products that are not only effective but transformative. At the heart of our brand is the iS CLINICAL line, renowned for its fusion of nature’s finest ingredients with cutting-edge science. We are driven by a deep understanding of skin biology and a passion for unlocking the secrets of skin health and rejuvenation. Our ethos is built on the pillars of innovation, integrity, and excellence. Our team members at Innovative Skincare are part of a company that is shaping the future of skincare, where your work contributes to the well-being and confidence of people globally. Join us and be a part of this exciting alchemy where your talent meets our vision, creating a world of pure chemistry! Role: The Trade Marketing Manager is responsible for driving commercial performance across professional channels by translating brand strategy into compelling trade programs. This role sits at the intersection of marketing, sales, education, and product, ensuring that launches, promotions, and campaigns are flawlessly executed to drive sell-in, sell-through, and brand consistency across professional accounts. This position plays a critical role in supporting dermatologists, plastic surgeons, med spas, and licensed skincare professionals, with a strong focus on education-driven marketing, in-clinic execution, and account growth. This reports to VP of Global Marketing.

Requirements

5–10+ years of experience in trade marketing, channel marketing, or commercial marketing
Experience within the professional skincare, aesthetics, medical devices, pharmaceuticals, beauty and/or health care industry required
Experience and knowledge with medical aesthetics and/or professional skincare tradeshows
Proven success partnering with sales field teams, garnering feedback and driving measurable commercial results
Must have experience with lead generation marketing initiatives as well as lead gen programs such as SFDC
Deep understanding of professional skincare and aesthetic channels
Strong professional skincare commercial and analytical mindset
Knowledge of B2B, B2C and B2B2C marketing activation having executed several types of programs, promotions and launches accordingly
Ability to translate clinical and technical information into compelling B2B2C strategies
Excellent project management and cross-functional department skills
Deadline driven + ability to manage multiple projects and prioritize tasks effectively.
Detail-oriented with strong organizational skills.
Comfortable operating in a fast-paced, growth-oriented environment

Responsibilities

Develop and execute trade marketing strategies aligned with brand objectives and revenue targets across professional channels both domestically and internationally
Drive trade marketing calendar activation, including promotions, product launches, and B2B support tools and programs
Adapt global and/or US marketing strategies to the professional channel with a strong focus on clinical credibility and compliance
Lead go-to-market B2B and B2B2C planning for new product launches, including marketing toolkits, promotions/sampling strategies, and in-clinic materials
Partner cross-functionally with Brand, Sales, Education, and Regulatory teams to ensure cohesive and compliant execution
Translate clinical claims and education into compelling, easy-to-use trade messaging
Develop sales tools, presentations, and promotional materials that empower the sales team to drive account growth
Collaborate closely with sales field to identify opportunities, gaps, and regional needs
Support monthly sales field national meetings, and sales training events when needed
Oversee development of in-clinic materials such as displays, brochures, sampling programs, treatment menus, and patient-facing assets
Ensure consistency of brand positioning and premium execution across all professional touchpoints
Identify opportunities to enhance the service provider and patient journey within the clinic to drive growth
Track and analyze campaign performance, promotion ROI, and sell-through metrics
Use insights from sales data, field feedback, and market trends to optimize future trade initiatives
Manage trade marketing budgets and spending according to allocation per initiative
Serve as the key liaison between Marketing and Sales for all trade initiatives
Other duties as assigned.