Trade Marketing Manager, Non-Alcohol
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About The Position
The Trade Marketing Manager for DNAB (Diageo Non-Alc Beverages) works with the marketing and field sales team, activation managers, agency partners, in-house design team, national accounts and other cross functional partners to develop below-the-line (BTL), omnichannel programming that drives commercial growth for our non-alcoholic portfolio. This role develops commercial programming and tools that drive distribution, rate of sale and volume through national accounts shopper marketing programs, regional chain programming and on-premise initiatives. The role ensures we stay within our BTL marketing budgets by focusing on ROI efficiency with our external agency partners and activation managers, ensuring we hit our annual targets while remaining within budget. Develop programming & tools with an integrated marketing lens to support our field sales, national and regional accounts. Adapt national programs to a regional level by collaborating with activation managers and senior managers, showing excellent customer service and agility. The Trade Marketing Manager crafts and creates compelling sales stories and required tools (e.g. sell sheets, sell decks). They bring a competitive advantage to our sales approach by thinking outside the box in tool delivery (e.g. print vs dynamic mobile content). This role manages BTL agencies from brief to implementation for all BTL programming for both brick-and-mortar and digital channels. They inspire and manage creative teams to deadline and within budget. The Trade Marketing Manager supports the Senior Commercial Planner in ROI analysis of all BTL programming; this person acts decisively in adapting existing programming to drive greater commercial return in a rapidly evolving category environment. The Trade Marketing Manager must employ Next Gen Marketing principles with a constant focus on recruitment and re-recruitment - supporting the mental availability agenda through the line by delivering outstanding Physical Availability programs for the brand. Protect each brand's individual DNA and support the marketing team in implementation and execution of portfolio programming and tools.
