Trade Marketing Manager II
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About The Position
The Trade Marketing Manager II at Duracell Industrial Operations Inc. is responsible for developing new brand launch strategies and coordinating with agencies to create marketing assets needed to support North America Business to Business aftermarket customers, including bilingual assets. The role involves agency coordination for trade shows, participation in trade shows, market research, networking events with industry experts, and strategy meetings with customers. The manager will drive sustainable growth of revenue and operating income in the U.S. Aftermarket segment and assist in the development of marketing strategies for Insite's new brand. The position requires leveraging product quality and performance to strengthen brand equity in line with the company's strategy and guidelines. Collaboration with various stakeholders, including agency and Procell Global Marketing, is essential, focusing on key decision makers and influencers. The manager will also foster relations with the internal support team to meet customers' ongoing and changing needs, measure ROI for customer investment, and recommend changes and financial forecasting.
