Trade Marketing Executive

The GelBottle Inc.•Portland, OR

About The Position

The GelBottle Inc. is on an exciting growth journey, and we're looking for a Trade Marketing Executive to be part of our vibrant, founder-led company. If you're passionate about working in a fast-paced environment and eager to contribute to a diverse portfolio of B2B and B2C brands, this is your chance to make a significant impact! In this role you will deliver an omni‑channel B2C trade approach to drive sell‑through across national, chain and distributor channels. You’ll own trade calendar planning, CRM strategy, daily comms execution, and manage weekly trade pivots, helping increase US sales, strengthen brand loyalty and keep customer communication clear and impactful.

Requirements

Experience in trade or digital marketing, ideally within B2C ecommerce, retail or DTC.
Some experience planning and executing omni channel marketing activity.
Hands-on experience in CRM and email execution, including campaign build and delivery.
Comfortable using project management tools such as Monday.com or Asana to keep work organised and on track.
Strong copywriting skills, with the ability to create persuasive, performance driven marketing communications.
A curious, analytical mindset with an interest in understanding performance and improving results.
A collaborative team player who enjoys working cross functionally.

Nice To Haves

Beauty/consumer products experience is advantageous, but not essential.
Some experience with digital marketing platforms such as Klaviyo, Bloomreach, Mailchimp or HubSpot.
Google Analytics knowledge is a plus but not essential.
HTML email knowledge would be a bonus.

Responsibilities

Own and manage the US monthly trade calendar, ensuring a cohesive and effective omni channel approach.
Coordinate delivery through Monday.com, keeping trade activity aligned, on track and on time.
Create and localise compelling trade campaign copy across web, email, social, print and SMS channels.
Build and execute CRM activity, including HTML emails, segmented campaigns and weekly trade pivots.
Partner closely with the ecommerce team to deliver web assets, promotions and page updates.
Develop engaging content for community and brand channels, including social posts and blogs.
Align marketing activity with sales cadence to support commercial priorities.
Coordinate assets for national retailers and support distributor marketing initiatives.

Benefits

🏥 Medical
Administered by Kaiser:
100% employee premium covered.
50% dependent premiums covered.
🦷 Dental
Administered by Moda Health:
100% employee premium covered.
50% dependent premiums are covered.
👁️ Vision
Administered by Vision Service Plan (VSP):
$0 co-pay on annual wellness exam
$20 co-pay for prescription glasses up to $150 allowance for frames; up to $60 co-pay on contacts up to $130
$20 co-pay on primary eye care
🌴 Paid Time Off (PTO)
12 paid holidays a year
120 hours dropped in annually at fiscal year and may be used immediately.
🤝 401(K) Retirement
Administered by Ascensus-PAi:
Eligibility, Vesture, and Match begin after 30 days of service.
Up to 4% match based on employee contributions.