Tournament Sales Manager

American Golf Corporation•Los Angeles, CA

About The Position

American Golf is a trusted leader in golf hospitality, known for elevating the game and the communities around it. We bring deep expertise in golf operations and club culture, paired with a genuine commitment to creating welcoming, memorable experiences for every guest and member. Our teams take pride in course care, exceptional service, and thoughtful environments that invite people to play, connect, and feel at home. We believe golf is more than a sport, it’s a place where relationships grow, traditions thrive, and everyone is part of the community. Job Purpose The Tournament Sales Manager drives revenue through the proactive acquisition, planning, and execution of golf tournaments and group outings. This role cultivates strong relationships with local businesses, community organizations, and event planners to grow tournament business while ensuring each event is expertly coordinated from initial inquiry through post-event follow-up. The Tournament Sales Manager collaborates closely with Operations, Food & Beverage, and Marketing to deliver seamless, professional events that reflect American Golf’s high standards of service and hospitality.

Requirements

Previous experience in event sales, hospitality sales, golf operations, or related field required
Strong sales acumen with proven ability to meet or exceed revenue targets
Excellent communication, negotiation, and relationship-building skills
Highly organized with strong attention to detail and ability to manage multiple events simultaneously
Working knowledge of golf formats, terminology, and tournament structure preferred
Proficiency with CRM platforms, Microsoft Office Suite, and point-of-sale systems
Ability to work evenings, weekends, and holidays based on business needs
Valid driver’s license may be required depending on location

Responsibilities

Generate new tournament and outing business through prospecting, networking, outreach campaigns, and inbound lead management
Conduct detailed needs assessments with clients to offer appropriate tournament packages, enhancements, and services
Prepare proposals, pricing, contracts, and event documentation with accuracy and attention to financial performance
Partner with Operations and F&B teams to ensure events are properly coordinated, staffed, and executed
Oversee event logistics including tee times, formats, scoring systems, sponsorship setups, signage, and merchandise coordination
Maintain strong client relationships through frequent communication, site visits, and personalized engagement
Act as on-site liaison during tournament days, ensuring a positive experience for guests and resolving issues promptly
Complete post-event follow-up including billing review, client feedback, and opportunities for future bookings
Track pipeline activity, maintain CRM accuracy, and report on sales performance against revenue targets
Support marketing initiatives, promotions, and community partnerships that increase visibility of tournament offerings
Represent American Golf at networking events and industry functions to build brand presence
Ensure all policies, legal requirements, and service standards are upheld throughout sales and event processes