Tourism & Marketing Coordinator

City of Goldsboro•East Lampeter Township, PA

12d•$56,434 - $70,678

About The Position

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Plans, coordinates, and implements sales and marketing programs to promote Georgetown as a premier visitor, meeting, and event destination. Supports meetings and events through collaboration with hotels, planners, and community partners. Manages marketing materials, website and social media content, visitor communications, and data reporting. Assists with daily Visitors Center operations, including visitor services, gift shop oversight, and special events, while supporting public outreach and Tourism initiatives Applicants are required to attach a resume and cover letter. ESSENTIAL FUNCTIONS: Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required. The job description does not constitute an employment agreement and is subject to change at any time by the employer. Essential duties and responsibilities may include, but are not limited to, the following:

Requirements

Bachelor’s degree from an accredited college or university with major coursework in communications, marketing, tourism or a related field.
Two (2) years of full-time work experience in an administrative capacity.
Knowledge of: Tax Code 351 – Hotel Occupancy Tax Revenue Usage Public sector practices and principles. City policies and procedures. Federal, state and local laws, statutes and regulations related to the field of public sector contracts Personnel policies and procedures and city ordinances. Modern office practices. City and administrative policies and procedures. Social media platforms. How to design programs, events, etc.
Skill in: Effective communications, both oral and in writing. Public speaking and presentations. Using a computer and various software programs. Reading and understanding technical instruction manuals for software and other equipment. Proofreading accurately. Composing text using standard business English and proper grammar. Performing mathematical calculations to total the petty cash fund and to make change and balance accounts. Detecting grammatical errors and inconsistencies in written documents. Solving problems which arrive during special events and on a daily basis in the Visitor Information Center. Interacting with a variety of individuals by phone and in person. Directing the work of volunteers. Creating a welcoming environment.
Valid Class "C" Texas driver’s license required. Out-of-state license holders must have a valid license and provide a three-year driving history upon contingent offer.

Nice To Haves

Experience working with volunteers is a definite plus.

Responsibilities

Develop, plan, coordinate and implement sales programs that showcase Georgetown as a first-class meeting/event destination.
Work with hotel/conference center staff and meeting/event planners to ensure organizers and attendees have a positive experience in Georgetown.
Plans, organizes, and manages marketing programs, website information, and related marketing activities for the department, including utilization of online advertising.
Develops posts and responds to inquiries on social media platforms.
Research methodology, activities and analysis of marketing initiatives, goals, and programs.
Performs a full range of tasks associated with the creation and publication of departmental brochures.
Develops, publishes, coordinates, and reviews public service announcements, advertisements and flyers.
Assists with marketing and promoting special events through a variety of media outlets.
Assists the department in the development and timely dissemination of local and regional marketing materials.
Monitors, collects, and reports on trends and web traffic statistics.
Develops and maintains a current inventory of promotional brochures and tracks and orders collateral materials as needed.
Acquires knowledge regarding Georgetown’s history, visitor attractions, hotels, restaurants, etc., and is familiar with all collateral material.
Assists in maintaining CVB general phone line, voicemail and information on event listings.
Prepares promotional items, such as goodie bags, for visiting groups and organizations.
Maintain contact information and working relationships with speakers, entertainers, team building coordinators, off-site venues and other pertinent information needed to successfully service meetings/events.
Develop ways to evaluate and disseminate the economic impact of conferences, meetings and tournaments on local businesses.
Assists with department special events and activities, as needed.
Assists with public awareness and educational programs on services and functions of the CVB.
Performs other duties as assigned.