About The Position

The Field Sales Manager (FSM) or Territory Sales Representative will be responsible for driving sales performance, market share growth, and customer engagement at the field level across the United States and Canada. This role is focused on building strong relationships with dealers, distributors, and end-users, executing sales strategies while ensuring successful sales and adopting Allied Star intraoral scanners and solutions in the region. The FSM or Territory Sales Representative will act as a key link between corporate leadership, dealer partners, and dental professionals to maximize revenue and brand visibility. This newly created position reports to Alliedstar Director of Sales for North America. The role is regional in scope focusing on driving sales of Alliedstar’s intraoral scanners and digital solutions to dental practices, DSOs, and laboratories. It requires significant collaboration with commercial and operational teams in different business divisions and geographies across Straumann Group. This role does require extensive travel (50-70% of the time across the US and Canada) - successful candidate must live within 50 miles of a major airport. This is not specific to the city/area posted in. This position is responsible for, but not limited to, the following:

Requirements

  • High School Diploma or equivalent
  • 5+ years of sales experience in dental technology or dental capital equipment
  • 2+ years of sales experience in dental intraoral scanning technology

Nice To Haves

  • Bachelor's Degree
  • Vast network of dental distribution partners and field sales contacts (dental field, technology, and equipment reps) to hit the ground running.
  • Proven track record of meeting or exceeding sales targets
  • Strong knowledge of dental workflows, digital dentistry, and intraoral scanning
  • Excellent presentation, negotiation, and relationship-building skills
  • Self-motivated, highly organized, and comfortable with frequent travel (50%–80%)

Responsibilities

  • Responsible for achieving sales goals for intraoral scanners and related solutions across the North America market
  • Support dealer partners in pipeline development, account targeting, and closing sales
  • Track, report, and analyze sales activities and results, providing insights into strategy adjustments
  • Work closely with distributors and dealer sales teams in the field to increase product knowledge and enthusiasm
  • Provide field support (ride-along, joint calls, in-office demos) to strengthen dealer selling capabilities
  • Conduct dealer training sessions and ensure alignment with Allied Star’s value proposition
  • Deliver on-site product demonstrations, presentations, and clinical workflow discussions to dental professionals
  • Partner with KOLs (Key Opinion Leaders) and clinicians to expand product adoption
  • Provide feedback to product, marketing, and training teams based on customer experience
  • Identify new business opportunities, competitive threats, and emerging market trends
  • Support regional events, exhibitions, and educational programs to build brand awareness
  • Assist with strategic initiatives to penetrate target markets and expand customer base
  • Collaborate with marketing, clinical training, and support teams to execute field-level initiatives
  • Serve as the voice of the customer to inform product development and support resources
  • Align with corporate strategy while executing tactical plans tailored to NAM needs
  • Provide training and support to sales teams on pricing strategies and value communication
  • Prepare regular reports and presentations for executive leadership on pricing performance and recommendations
  • Other duties as assigned by a supervisor or manager
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