Territory Sales Manager - General Aviation

McFarlane Aviation • Denver, CO

16d • Remote

About The Position

The Territory Sales Manager is responsible for driving growth across assigned territories by cultivating relationships with customers in the general & business aviation market. This role will focus on expanding brand awareness, identifying new opportunities, and delivering customer-focused solutions across McFarlane's family of aviation brands. The ideal candidate is a hunter—a high-energy, hungry, and driven professional who thrives on building new relationships and closing deals. They are a road warrior who enjoys being face-to-face with customers, uncovering opportunities, and creating value in every interaction. This role requires strong initiative, follow-through, and the ability to manage a fast-paced territory independently while representing our brands with professionalism and passion.

Requirements

• Bachelor’s degree in business, or a related field (or equivalent experience).
• Sales experience preferred.
• Aviation industry experience.
• Proven track record of hunting for new business and expanding existing accounts.
• Strong communication, negotiation, and presentation skills.
• Ability to travel up to 75% of the time, including overnight and occasional international trips.
• Proficient in Microsoft Office and CRM systems (Salesforce or similar).
• Existing relationships within general aviation or OEM/MRO markets.
• Technical aptitude or familiarity with aircraft systems, components, or maintenance operations.
• High-energy, self-motivated, and results driven.
• Confident “hunter” mentality with a strong desire to win and grow market share.
• Excellent interpersonal and relationship-building skills.
• Resilient and adaptable in a fast-paced, performance-oriented environment.
• Organized, self-disciplined, and effective in managing multiple priorities on the road.
• Passion for aviation and commitment to delivering value to customers.

Nice To Haves

• Pilot experience preferred.

Responsibilities

• Manage and grow assigned territory through regular customer visits, calls, and follow-up activity.
• Identify, pursue, and close new business opportunities to achieve revenue and margin targets.
• Develop and execute an Individual Sales Plan that aligns with business objectives and market growth strategies.
• Leverage CRM tools and analytics to track opportunities, pipeline health, and performance metrics.
• Serve as the primary point of contact for key accounts within the territory.
• Conduct presentations to promote brand awareness and confidence.
• Partner with internal teams on pricing, availability, and customer support to ensure world-class service.
• Gather and report competitive intelligence, pricing insights, and emerging market opportunities.
• Collaborate cross-functionally with Marketing, Engineering, and Product Management to support new product launches.
• Represent McFarlane and its parent/operating companies at trade shows, industry events, and customer visits.
• Maintain CRM records, call logs, and reporting accuracy.
• Forecast territory sales and provide monthly updates to leadership.
• Ensure compliance with company policies, brand standards, and sales processes.

Benefits

• A collaborative, hands-on environment where your ideas and expertise make an impact.
• A team of aviation professionals who take pride in their work and support one another.
• Competitive pay, comprehensive benefits, growth opportunities, and meaningful work that keeps aircraft performing at their best.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level