Territory Sales Manager - Construction Technology

Benchmark Tool and Supply•Atlanta, GA

13h

About The Position

Benchmark Tool & Supply is seeking a driven, results-oriented Territory Sales Manager - Construction Technology to lead new business development efforts within our GPS, GNSS, and Machine Control product lines. This is a high-impact, revenue-generating role focused on new account acquisition, territory expansion, and market penetration within the construction, civil, and site development sectors. The Territory Sales Manager will be responsible for building a strong pipeline, converting opportunities into revenue, and positioning Benchmark as the premier provider of construction technology solutions across the region. The ideal candidate is a proactive hunter who thrives in the field, understands construction workflows, and can clearly articulate how GPS and machine control solutions drive productivity, accuracy, and operational efficiency.

Requirements

Bachelor’s degree in Business, Construction Management, Engineering, or related field preferred.
5+ years of proven outside B2B sales experience with a strong emphasis on new business development.
Experience in construction technology, heavy equipment, GPS/GNSS, machine control, or related industry strongly preferred.
Demonstrated success in prospecting, territory growth, and closing complex equipment or technology sales.
Strong consultative selling, negotiation, and presentation skills.
Comfortable conducting jobsite visits and field demonstrations.
Proficiency with CRM systems and Microsoft Office Suite.
Self-motivated, competitive, and driven to exceed performance targets.
Ability to work independently while collaborating cross-functionally.
Regular regional travel within assigned territory for jobsite visits, prospecting, and product demonstrations.
Attendance at trade shows, contractor events, and vendor training sessions as needed.

Responsibilities

Develop and execute a strategic territory growth plan focused on expanding Benchmark’s GPS and machine control market share.
Identify, target, and penetrate new contractor accounts through jobsite visits, cold outreach, industry events, and networking.
Research local construction activity, bidding pipelines, and growth trends to prioritize high-value opportunities.
Establish Benchmark as the preferred technology partner within assigned territory.
Drive full-cycle sales from prospecting and needs analysis through product demonstration, proposal development, negotiation, and close.
Conduct on-site equipment and software demonstrations showcasing productivity improvements, precision gains, and ROI.
Build relationships with owners, project managers, estimators, superintendents, and operators.
Consistently develop and maintain a robust, qualified pipeline of new opportunities.
Own and exceed monthly, quarterly, and annual revenue and gross profit targets.
Maintain accurate forecasting and pipeline reporting within CRM systems.
Analyze territory performance and adjust prospecting strategies to maximize growth and profitability.
Develop deep knowledge of GNSS systems, machine control solutions, layout technology, and related construction equipment.
Translate technical specifications into clear business value, including reduced rework, improved efficiency, and increased jobsite profitability.
Stay informed on competitive offerings, pricing strategies, and emerging construction technology trends.