Territory Manager - Virginia

Downeast Cider House•Richmond, VA

11d•$45,000 - $60,000•Onsite

About The Position

Territory Manager – [Virginia] Location: Field Territory: Virginia Schedule: Monday–Friday Compensation: $45,000–$60,000 base + uncapped variable compensation Mission Statement — Downeast Cider “If we create value for customers, we create value for ourselves in fulfilling work and robust compensation. This requires a world-class brand and a world-class team.” Mission Statement — Territory Manager As a Territory Manager, you are the face of Downeast in the market. Your mission is to grow sales, expand distribution, and elevate our visibility across both on- and off-premise accounts in your territory. You build meaningful wholesaler and customer relationships, execute with consistency, and bring our cider portfolio to life through excellent in-market work. You are the frontline force moving Downeast toward becoming the #1 hard cider in America. Who You Are You are someone who: Is energized by selling, relationship-building, and winning in the field Brings passion and enthusiasm for craft cider and the Downeast brand Communicates clearly, confidently, and professionally Is organized, disciplined, and able to manage a high-volume account list Thrives in a fast-paced, entrepreneurial environment Takes ownership of results, follows through, and consistently executes Builds trust with wholesalers and account partners Enjoys being out in the market 80–90% of the time Welcomes feedback, acts on it quickly, and views coaching as a competitive advantage

Requirements

Passion for craft cider and the beverage industry
Experience providing excellent customer service
Strong communication, time management, and organizational skills
Comfortable multitasking and adapting throughout the day
At least 21 years old (federal & state alcohol regulations)
Must reside within the territory

Nice To Haves

Outside sales experience
Experience in alcohol / beer / wine / spirits
Valid driver’s license and reliable vehicle
Comfortable using CRM software
Proficient in Google Suite

Responsibilities

Sell, Sell, Sell Execute against monthly and quarterly sales goals Increase Downeast’s presence in existing accounts and introduce new products Prospect, pitch, and close new accounts across on- and off-premise channels Seek out and secure merchandising, display, and promotional opportunities Ensure product freshness and uphold Downeast’s quality standards
Flex Your People Skills Spend the majority of your time visiting new and existing accounts Build strong relationships with account decision-makers Balance communication with multiple wholesaler reps Leverage wholesaler ride-alongs and partnerships to increase sales and maintain visibility
Keep Track of It All Record all account activity and visit notes in a VIP KARMA Maintain accurate data in VIP and Karma Input contact information and visit recaps after each sales call Create and send weekly recaps of account work to wholesalers

Benefits

Unlimited PTO
Paid holidays
Variable compensation This role includes uncapped quarterly variable compensation with a 20% target and 40% stretch benchmark; actual earnings may exceed benchmarks based on performance
401(k) with 4% company match
Health & dental insurance
Company-paid short-term disability
Mileage and expense reimbursement
Monthly phone stipend (up to $100/month)
Sales training/retreats
Regular team contests with additional financial incentives
Eligibility for our annual Elite Slinger’s Club trip (last year: Puerto Rico)
Company-wide holiday party
Cider allowance (hope your fridge is big)