Temporary Web Content Strategist/Writer

Wesleyan University • Middletown, CT

31d • $35 - $40 • Onsite

About The Position

The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications and videography and photography. Wesleyan University is in Phase II of their Web Re-Engineering Initiative, creating a unified, comprehensive university web presence. As part of this phase, the Temp Web Content Strategist/Writer is responsible for strategic web planning and writing content for department websites migrating into the new core web structure. Reporting to the Manager of Web Communications, the Temporary Web Content Strategist/Writer will provide writing and strategic support based on the comprehensive web guidelines. In addition to strategic web content support, this position also organizes, writes and migrates, new web content into core university websites. The Temporary Web Content Strategist/Writer also works with Creative and Multimedia teams to suggest and coordinate digital photography, graphics, and video necessary to build robust web content. This position involves writing and editing web copy text for accuracy, style, readability, search engine optimization and appropriateness for target audience and ensures timely production and distribution of content. This is an on-campus position working up to 37.5hrs per week from February - May 2026.

Requirements

• Minimum of five years of demonstrated experience in developing, implementing and/or maintaining a comprehensive content strategy for a complex web ecosystem.
• Bachelor's degree, preferably in Communications, English, Marketing, or similar discipline, or an equivalent combination of education and experience.
• Familiarity with branding and marketing communications with an understanding of editorial considerations for publishing to the web or digital platforms.
• Digital marketing background with experience using content management systems (CMS) to manage internet properties.
• Proven writing, editing, proofing and website management skills.
• Familiarity with accessibility best practices on mobile devices and desktop platforms.
• Ability to work with team members in a collaborative model.
• Must be organized, detail oriented, and able to multi-task in a fast-paced environment where very simple projects run side-by-side with highly complex projects.
• Excellent interpersonal and communications skills with the ability to work with diverse audiences.
• Hands-on position that requires accomplished conceptual skills, strategic planning and execution.
• Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds.

Nice To Haves

• Experience with a content management system (CMS) such as Cascade or Wordpress.
• SEO optimization experience a plus.

Responsibilities

• Execute the content strategy for web content migration, planning, and managing project activities as well as researching, collecting and maintaining content inventory, gap analysis reporting, and content contribution efforts.
• Write and/or edit all web content optimizing for user experience (UX), including accuracy, readability, search engine optimization and appropriateness for target audience and the web medium; provides feedback and collaborates with writers and content contributors.
• Adhere and manage to project content deadlines, and coordinate with internal teams and clients and our external web vendor to ensure scheduled due dates are met.
• Provide input to and enforce editorial style sheets, policies, and procedures for web-specific content to ensure consistency in style, tone, and quality of websites, in adherence with best practices in digital marketing and communications and university brand voice and guidelines.
• Work closely with various stakeholders to determine content needs, provide writing assistance and user experience recommendations when necessary and working closely with other university staff on stakeholder priorities and work products appropriate for the web.
• Assess, catalog, and organize website content based on navigational flow models and high-level navigation standards. Ensure consistency and ADA compliance for web content.
• Other duties as assigned.

Benefits

• Wesleyan offers a broad range of employee benefits and development opportunities, including comprehensive group insurance plans, wellness programs and incentives, generous paid time off and retirement plans, flexible work schedules, employee and dependent tuition programs for those who qualify.
• Detailed information on the benefits of working at Wesleyan is located at: https://wesleyan.edu/hr/careers/prospective-resources.html.

What This Job Offers

• Career Level: Mid Level
• Industry: Educational Services
• Number of Employees: 501-1,000 employees