Temporary Social Media & Community Coordinator - Part Time

About the position

Yoga International is looking for a creative, organized, and innovative Social Media and Marketing Coordinator with deep yoga knowledge to create content for social platforms and interact with our digital community with creativity, care and respect for the yoga tradition and our brand. This role is temporary and part time, as our full-time team member takes maternity leave for 3-months. The person in this role will be enthusiastic about yoga, attuned to what yoga practitioners are looking for and need within social platforms, and curious about how to serve our yoga audience best.

Responsibilities

• Plan, create, and publish engaging content across Instagram, Facebook, LinkedIn, and emerging platforms
• Manage community engagement-respond to comments, DMs, and participate in relevant conversations across platforms (Reddit, FB Groups, etc.)
• Collaborate on marketing campaigns, product launches, and email/social alignment
• Use tools like Canva, Splice, Opus Clip, Runway, Adobe, or similar to create graphics and short-form video content
• Leverage AI tools (e.g., ChatGPT, Gemini, Opus Clip) to optimize ideation, captioning, and repurposing content
• Plan and run top of funnel campaigns, including content creation and allocation of freemium content
• Analyze and report on performance metrics (engagement, reach, CTR, saves, shares) to evaluate what's working and adjust strategy accordingly
• Meet weekly and monthly KPIs related to audience growth, engagement, and content effectiveness
• Stay current on trends in both social media and the yoga/wellness space to keep our voice fresh and relevant

Requirements

• Proven experience managing social media accounts for a brand or wellness company
• Deep personal or professional connection to and understanding of yoga and the broader wellness community
• Skilled in content creation-both copywriting and visual storytelling
• Proficiency with Canva, short-form video editing tools, and content scheduling platforms (Later, or similar)
• Comfort using AI tools to enhance creative and operational efficiency
• Familiarity with basic marketing analytics (Instagram Insights, Meta Business Suite, Google Analytics, etc.)
• Organized, self-directed, and collaborative with strong communication skills

Nice-to-haves

• Experience with community platforms (Discord, Circle, Mighty Networks)
• Knowledge of SEO, GEO, article content strategy, or email marketing
• 200HR TT or more
• Background in yoga media production

Benefits

• On-site gym
• Beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth
• On-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee
• Alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance