Temporary Senior Data Strategist

UMT - Internal•New York, NY

6h•$100,000 - $125,000•Hybrid

About The Position

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious! We are looking for a Temporary Senior Data Strategist to join Translation! Please note that this role demands four days in office and one day remote. This role is based in Brooklyn, New York with four days in-office and one day remote.

Requirements

Strong understanding of quantitative and qualitative research methodologies
Experience with social and audience intelligence tools (e.g., Brandwatch, GWI, Meta Creator Studio)
Working knowledge of the media landscape and channel effectiveness
Understanding of database structures, data quality practices, and system maintenance
Ability to navigate ambiguity and proactively drive projects forward
Thrives in fast-paced, collaborative environments
4+ years of experience in digital media analytics, insights, or marketing science
Proven ability to analyze datasets and develop actionable insights
Experience evaluating creative and campaign performance against audience data
Experience identifying KPIs and measuring marketing effectiveness
Strong written and verbal communication skills
Curiosity and passion for understanding consumer behavior and culture
Experience working with media performance and analytics platforms

Nice To Haves

Data visualization experience (preferred but not required)
Experience developing and programming surveys or questionnaires
Experience presenting findings to clients or senior stakeholders
Creative thinking in data collection, manipulation, and application
Track record of cross-functional collaboration (strategy, media/sales, creative)
Experience conducting ethnographies or qualitative consumer research
Demonstrated cultural fluency and experience generating insights that authentically reflect African American consumer behaviors, values, and cultural influence

Responsibilities

Lead discovery and analysis phases across projects to define questions and opportunities
Proactively identifies datasets and tools to answer complex business/creative problems
Evaluate data sources for credibility, methodological rigor, and strategic relevance
Lead development of on-going marketing performance reports
Go beyond surface data to uncover patterns, tensions, and behaviors that inform strategy
Develop and execute measurement plans and learning agendas across initiatives
Define KPIs and success metrics aligned to business objectives
Lead ongoing marketing performance reporting and dashboard development
Ask questions and posit understanding to aid in creative ideation, research, and reporting
Assess campaign effectiveness to optimize content, engagement, and brand growth
Design surveys and methodologies for primary research assignments
Crafts narratives that reveal “why it matters”
Elevates collective understanding of data for audiences both internally and externally
Ability to translate raw data into human, cultural, and brand insights