Technology Platform Manager, Marketing Automation

Johnson & Johnson•New Brunswick, NJ

1d•Remote

About The Position

JJV is recruiting for a Technology Platform Manager, Marketing Automation (TPM for short) to join our Business Technology team supporting our Global Vision business. This position will be based in Jacksonville, Florida; Raritan, NJ; New Brunswick, NJ but candidates in the continental US will also be considered and can be fully remote. At Johnson & Johnson Vision (JJV), we have a bold ambition: to change the trajectory of eye health. That’s why, through our operating companies, we’ve developed solutions for every stage of life—to help people see better, connect better and live better. We partner with eye care professionals to provide some of the world’s leading products and technologies to address refractive error, cataracts, dry eye, and beyond. We are committed to using our reach and size for good and strive to put quality eye care within reach of everyone, everywhere. Visit us at www.jjvision.com. Follow @JNJVision on Twitter and Johnson & Johnson Vision on LinkedIn. The TPM Marketing Automation carries global responsibilities, leading and executing critical business technology initiatives centered on the Marketing Automation platform (currently Salesforce Marketing Cloud). In this leadership position, the TPM will primarily support global and regional marketing and digital squads, as well as sales and customer service when necessary, while overseeing all aspects of the Marketing Automation platform. Key responsibilities include driving projects from conception to completion, building and managing a high-performing development team, and ensuring technical solutions effectively address business challenges with measurable outcomes. The TPM will create and implement a cohesive technical/capability roadmap aligned with strategic business priorities, present and align leaders on business and technology strategies, and manage licenses, financials, and performance metrics. Additionally, the TPM will consult and collaborate with cross-functional technology teams on project execution, govern design standards and reliability, and lead development teams to deliver innovative solutions that enhance customer experience and achieve desired goals around campaigns and business objectives. The TPM will also work closely with business and technology leaders to drive integrated digital initiatives and programs within the Marketing Automation space. The TPM will play a key role in the Butterfly program, leading the migration from Salesforce Marketing Cloud to Microsoft Dynamics Marketing Automation.

Requirements

Bachelor’s degree required.
5+ years of experience leading Marketing Automation platform programs/projects and strategic initiatives around Salesforce or another Marketing Automation platform.
Knowledgeable experience with Salesforce Marketing Cloud or MS Dynamics Marketing Automation platform.
Experience supporting digital email, push and/or SMS campaign mailing & journeys.
Understanding of basic integration capabilities between front-end (i.e. ContentStack and React), APIs, back-end (i.e. SFDC) and CRM Systems (i.e. Marketing Cloud).
Experience supporting global web and / or digital marketing campaign roll outs.
Strong understanding of the Software Development Lifecycle Management model and documentation.
Experience with Agile methodology.
Project Management leadership (experience in delivering multiple projects or varying sizes, from inception to rollout).
Knowledge of Rapid Requirements Development Methodology or equivalent Business Analysis Methodologies.
Current knowledge of industry and business process trends and ability to apply knowledge to existing business processes.
Knowledge of enterprise architecture and development methodologies.
An aptitude of various Commercial IT technologies specifically in the area of marketing & CRM solutions.
Strong team player, collaborator and networker.
Excellent communication skills with the ability to present complex ideas in a clear, concise fashion to technical and non-technical audience.
Demonstrated organizational skills, analytic capabilities, and attention to detail to facilitate a close relationship with respective IT & business teams.
Ability to work with virtual, multi-cultural, global cross functional teams.
Strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
Proven ability to work across geographies and cultures.
Effective written and verbal communication skills.

Nice To Haves

Experience in the Healthcare, FMCG (Fast-moving consumer goods) and/or medical technology industries is a plus.
Experience working with agencies and technology providers.
Experience with Pardot and/or similar B2B CRM solutions preferred.
Marketing Cloud Certification(s) and any other SFDC Certifications preferred.
Enthusiastic with Strong relationship management skills and objective-oriented focus.

Responsibilities

Drive the Butterfly Program around Marketing Automation (migration from Salesforce to MS Dynamics) for Vision globally.
Set a clear vision for the Marketing Automation Platform and is responsible for multi-generation platform strategy around capabilities that meet business objectives.
Maximizes ROI by identifying and prioritizing the platform/product features by business value.
Shaping the roadmap and providing consultation on “best in class” for Marketing Automation practices while defining global standards.
Educating Business and IT leaders on the art of the possible.
Establish and nurture relationships up and down the chain both within business and technology teams in the region and globally where necessary.
Partner with Business Product Owner and commercial leaders to define, shape and lead the business product strategy, roadmaps, business cases and outcomes (OKRs, KPIs).
Translate business strategy to technology solutions and articulately and effectively communicate the strategy and vision across the organization.
Have accountability for the solutions and their outcomes including related measures, metrics, and dashboards.
Conduct experiments to test the real-world success of proposed solutions.
Estimate development and effort levels to prioritize requirements and align IT capacity with top business priorities.
Lead teams and deliver projects aligned to the platform’s vision, goals and encouraged outcomes.
Define and ensure adherence to J&J processes and standards.
Proactively partner with various internal teams and other regional and global enterprise architects to design scalable, flexible, and supportable technical systems that add business value and are aligned with the JJV technology strategy as well as enterprise patterns and standards.
Manage licenses, financials and performance metrics.

Benefits

medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Company’s consolidated retirement plan (pension) and savings plan (401(k)).
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Condolence Leave – 30 days for an immediate family member: 5 days for an extended family member
Caregiver Leave – 10 days
Volunteer Leave – 4 days
Military Spouse Time-Off – 80 hours