Technical Product Marketing Manager

IllumioSunnyvale, CA
1d

About The Position

Onwards Together! Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters. Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running. Our Team's Vision: Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! Your Impact: Act as trusted advisors for our prospects primarily and also customers, partners and internal audiences. Monitor and answer questions on the community site. Focus on explaining how our products and solutions work by creating compelling content (especially getting started guides and videos, as well as writing white papers and presentations), working with product management and engineering to solve trial experience problems and engaging with product management to continually improve the trial experience Be a technical subject matter experts in multiple areas of our portfolio and act as a bridge connecting product management and engineering, with prospects’ pain and desired outcomes. Be hands-on in tool development, competitive analysis of other leading PLG cybersecurity solutions, and will also spend time engaging with product management, sales, and customers to understand and highlight our unique value proposition. Use product and industry knowledge to develop compelling messaging, product demos, presentations, and sales training. Continually test and troubleshoot trial and marketplace experiences Create content to help prospects and customers understand and use product capabilities. Gain deep insights into the market and the PLG cybersecurity competitive landscape. Develop and conduct PLG oriented technical field training for sales teams and customers. Present to and interview prospects and customers with technical and business credibility. Work with diverse audiences including: Prospects (practitioner to executives), Sales Organizations, and Partner business leaders.

Requirements

  • This is a technical product marketing function requiring 5+ years of experience in prospect and customer facing roles, selling security products/solutions
  • Fluency in a range of security technologies with hands-on subject matter expertise in two or more of the following areas: Network Security, Firewalls, Segmentation, SDN, Threat detection and management, End-point Security, Audit/Compliance, Containers, Public cloud security (scripting and programming knowledge is desired and will be a plus)
  • Proven track record in distilling complex technology constructs into simple, impactful and compelling outbound and inbound messaging. Ability to build, position and promote content to drive awareness and preference for Illumio’s approach
  • Good understanding of the competitive landscape for data center security products and solutions
  • Be able to present technical concepts, network architecture designs, and security related topics with all levels of customer contacts including C-Level Executives
  • Excellent communication skills (written and verbal), storytelling and solution messaging creation skills
  • Excellent oral and written communications skills, including experience working in cross-functional teams and presenting/pitching to business executives
  • Proven ability to support demand generation programs, including events and digital content deployment
  • Strong interpersonal communication skills and respect for diverse groups of people
  • Self-starter with proven ability to work with minimal direction in a fast-paced, highly matrixed organization
  • Commitment to collaborative problem solving
  • Experience in a high-level technical selling role
  • Represent Illumio at industry events as a speaker
  • Great relationship building skills
  • Adaptable and flexible, operating in a fast-paced, dynamic environment.
  • Ability to work and take quick decisions under pressure.
  • Ability to influence others and build trusted advisor relationships

Nice To Haves

  • Networking/Security certifications (desired)

Responsibilities

  • Act as trusted advisors for our prospects primarily and also customers, partners and internal audiences.
  • Monitor and answer questions on the community site.
  • Focus on explaining how our products and solutions work by creating compelling content (especially getting started guides and videos, as well as writing white papers and presentations), working with product management and engineering to solve trial experience problems and engaging with product management to continually improve the trial experience
  • Be a technical subject matter experts in multiple areas of our portfolio and act as a bridge connecting product management and engineering, with prospects’ pain and desired outcomes.
  • Be hands-on in tool development, competitive analysis of other leading PLG cybersecurity solutions, and will also spend time engaging with product management, sales, and customers to understand and highlight our unique value proposition.
  • Use product and industry knowledge to develop compelling messaging, product demos, presentations, and sales training.
  • Continually test and troubleshoot trial and marketplace experiences
  • Create content to help prospects and customers understand and use product capabilities.
  • Gain deep insights into the market and the PLG cybersecurity competitive landscape.
  • Develop and conduct PLG oriented technical field training for sales teams and customers.
  • Present to and interview prospects and customers with technical and business credibility.
  • Work with diverse audiences including: Prospects (practitioner to executives), Sales Organizations, and Partner business leaders.
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