Technical Product Marketing Manager

Recorded Future•Miami, FL

3h•$108,000 - $162,000•Remote

About The Position

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! We are seeking a results-driven Technical Product Marketing Manager to lead go-to-market initiatives across LATAM. This role will drive product adoption, execute digital marketing campaigns, and enable sales teams to succeed in the LATAM market.

Requirements

Bachelor's degree in Marketing, Business, or related field
4+ years of product marketing experience, with 2+ years in Latin American markets
Fluent in Spanish (native or near-native proficiency required)
Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
Experience with digital marketing channels and marketing automation
Excellent communication skills and ability to work across time zones

Nice To Haves

Experience in cybersecurity, B2B SaaS, technology, or similar industries
Previous experience managing marketing budgets and vendor relationships
MBA or advanced marketing degree
Familiarity with LATAM business culture and regulatory environments
Strategic thinking with tactical execution abilities
Cultural intelligence and understanding of LATAM markets
Data-driven decision making and analytical skills
Cross-functional collaboration and project management
Adaptability in fast-paced environments
Able to travel 20-30% of the time

Responsibilities

Develop and execute go-to-market strategies for product launches across LATAM markets
Conduct market research and competitive analysis to identify positioning opportunities
Define target customer segments and create buyer personas specific to LATAM regions
Partner with sales leadership on pricing strategies and launch coordination
Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
Create localized content strategies for diverse LATAM audiences
Optimize campaigns across mobile and desktop users and manage marketing automation platforms
Monitor performance metrics and optimize campaigns based on ROI
Develop sales materials including pitch decks, product sheets, and case studies
Create and deliver product training programs for regional sales teams
Establish sales playbooks with market-specific insights and competitive intelligence
Provide ongoing sales support and analyze performance data for optimization