Technical Marketing Manager, Crypto/Blockchain

Trail of Bits

74d • $120,000 - $150,000

About The Position

As our Technical Marketing Manager, Crypto/Blockchain, you'll be the strategic force multiplying our cryptography and blockchain engineering practice. You'll partner directly with our engineering directors to transform complex security work into compelling narratives that resonate across the Web3 ecosystem. You'll own the full marketing lifecycle for our blockchain and cryptography service lines. This means developing demand generation programs that drive measurable pipeline and revenue, building authentic relationships with projects and influencers in the space, and creating content that demonstrates both technical depth and market understanding. You'll be equally comfortable crafting a technical case study, analyzing campaign ROI, launching a social media strategy on X and Bluesky, or building a landing page in Claude Code. This role requires someone who genuinely lives in the crypto ecosystem. You're already active on X and Telegram, you know the key players and what makes this community tick, and you understand the difference between post-quantum cryptography and zero-knowledge proofs. You'll bring both marketing sophistication and technical literacy to ensure our messaging cuts through the noise.

Requirements

• Proven track record executing programs that demonstrably increased pipeline and revenue, preferably at a blockchain, cryptography, or security company.
• Strong writing and editing capabilities for highly technical content including blogs, case studies, and documentation that resonate with both technical and business audiences.
• Deep understanding of blockchain technology, Web3 ecosystem, and cryptography fundamentals with active engagement on X and Telegram.
• Experience with the crypto/blockchain market, including an understanding of community dynamics, key players, and what makes this audience unique.
• Ability to analyze marketing program performance and optimize based on insights, with comfort using analytics to measure ROI.
• Ability to create landing pages in Claude Code and work with GitHub pull requests.
• Experience managing campaigns and building online community presence across platforms.
• Comfort working with technical teams and translating complex security concepts for diverse audiences.

Responsibilities

• Partner with Cryptography and Blockchain Engineering Directors to develop integrated marketing programs spanning awareness, consideration, conversion, and advocacy.
• Design and execute multi-channel campaigns including social media (X, LinkedIn, Bluesky), email marketing, webinars, and industry conferences that drive measurable pipeline and revenue growth.
• Create and manage content that showcases Trail of Bits' technical expertise, including case studies, blog posts, and technical documentation that resonates with technical and business audiences.
• Build and nurture strategic partnerships with blockchain projects, industry influencers, and key opinion leaders to amplify Trail of Bits' presence in the Web3 ecosystem.
• Provide sales support including collateral development, competitive intelligence, and prospect research to accelerate deal cycles.
• Establish analytics frameworks to measure program performance, ROI, and impact on pipeline and revenue, using data to continuously optimize campaigns.
• Monitor market trends, competitive landscape, and emerging opportunities within blockchain and cryptography sectors to inform strategic positioning.
• Represent Trail of Bits at industry events and in key community forums, building relationships and establishing thought leadership.

Benefits

• Competitive salary complemented by performance-based bonuses.
• Fully company-paid insurance packages, including health, dental, vision, disability, and life.
• A solid 401(k) plan with a 5% match of your base salary.
• 20 days of paid vacation with flexibility for more, adhering to jurisdictional regulations.
• 4 months of parental leave to cherish the arrival of new family members.
• $10,000 in relocation assistance for those interested in moving to NYC.
• $1,000 Working-from-Home stipend to create a comfortable and productive home office.
• Annual $750 Learning & Development stipend for continuous personal and professional growth.
• Company-sponsored all-team celebrations, including travel and accommodation, to foster community and recognize achievements.
• Philanthropic contribution matching up to $2,000 annually.

What This Job Offers

• Job Type: Full-time
• Number of Employees: 51-100 employees