Technical Marketing & Communications Specialist

MAS HVAC INC•Maple Grove, MN

11d•$65,000 - $80,000•Onsite

About The Position

MAS creates custom-engineered thermal management solutions for markets that thrive on flexibility, creativity, and bold ideas. From humble beginnings to becoming an emergent multi‑brand manufacturing leader, we’ve grown by bringing in great people and empowering them to do great work. At MAS, we believe innovation happens when everyone contributes, diversity of thought is celebrated, and people feel supported in their growth. We take pride in working hard together—tackling challenges, solving problems, and having fun along the way. As we expand into both emerging and mission-critical industries, we stay committed to delivering efficient, competitive, and sustainable heating and cooling technologies. And throughout your career here, you’ll have the chance to directly shape the foundation for what's next in our industry. Position Summary: We are seeking a versatile marketer to bridge the gap between technical product knowledge and creative brand execution. This on-site role focuses on developing high-impact technical content, managing our digital presence, and executing targeted customer outreach and events.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field; or equivalent professional experience.
2 to 5 years of experience in B2B marketing, preferably within the server, data center, or thermal management industries.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for creating technical graphics and videos.
Previous experience or a strong interest in technical product marketing and customer outreach.
Proven history of planning and executing professional events and managing project budgets.
Familiarity with social media analytics, scheduling tools, and event registration platforms.
Background in customer service or community engagement with a focus on professional B2B interactions.
Communicates effectively with cross‑functional teams.
Experiments with new approaches and stays open to unconventional solutions.
Manages deadlines, multiple tasks, and shifting priorities.
Understands competitors, industry trends, and market dynamics.

Responsibilities

Technical Content & Product Marketing Content Development: Create and implement marketing plans that enhance brand recognition while focusing on technical solution marketing.
Solution Marketing: Collaborate with internal Subject Matter Experts (SMEs) to develop technical materials, white papers, and product briefs related to the business.
Customer Segmentation: Utilize data to segment customer lists for highly targeted messaging and outreach campaigns.
Web Development: Assist in maintaining and updating the company website to ensure product information and technical specs are accurate and optimized for lead generation.
Digital Strategy & Social Media Platform Management: Produce and manage technical content for professional platforms like LinkedIn and YouTube.
Strategic Scheduling: Organize social media schedules to ensure consistent brand alignment and visibility for technical product launches.
Engagement & Analytics: Monitor channels to address customer inquiries promptly and analyze metrics to identify areas for performance improvement.
Integrated Initiatives: Work with the marketing team to ensure social initiatives support overall product marketing and sales objectives.
Tactical Execution: Collaborate with sales and marketing leaders to outline the tasks and tactics needed to implement specific event strategies.
Project Management: Utilize systems like Asana to maintain project plans and timelines for industry events and customer outreach programs.
Logistics Management: Oversee event logistics, including asset tracking, shipments, and on-site material management.
Stakeholder Communication: Serve as the primary point of communication between internal teams and external vendors like caterers and venues.
Reporting: Gather data and track documentation to report on event outcomes and key performance indicators.