Technical Lifecycle Marketing Manager
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About The Position
As a Technical Lifecycle Marketing Manager at Quizlet, you will play a pivotal role in enhancing customer engagement and retention through data-driven marketing strategies. Your primary responsibility will be to leverage analytics to segment audiences, personalize campaigns, and optimize performance across multiple channels. This position requires a strong focus on maintaining rigorous best practice standards while contributing to the operational efficiency of the Lifecycle Marketing team. You will collaborate closely with various stakeholders, including Engineering, Product, and Data teams, to integrate new events and attributes into our marketing systems. This hybrid role is based out of our San Francisco, CA office, allowing for a blend of in-office and remote work. In this role, you will be tasked with building and deploying complex multi-channel lifecycle programs. You will write custom logic to localize marketing campaigns for 19 different markets, ensuring that our messaging resonates with diverse audiences. Additionally, you will create and maintain technical documentation and user guides for all CRM channels, assisting in handling email deliverability and reputation at scale. A robust quality control process will be developed and implemented to ensure 100% error-free delivery of marketing communications. You will also assist in various ad hoc Lifecycle Marketing projects as needed, contributing to the overall success of the team. This position is ideal for someone with a strong technical background in marketing automation and a passion for crafting engaging customer experiences. You will have the opportunity to work independently across multiple projects and timelines, showcasing your keen attention to detail and strong problem-solving skills. Your ability to write liquid logic, SQL, and/or HTML will be essential in executing effective marketing campaigns that drive user engagement and retention.
