Team Site Producer, Buffalo Bills, SB Nation
About The Position
SB Nation is the largest independent sports media brand, consisting of SBNation.com, Secret Base, MMAFighting, OutSports and more than 280 fan-centric team communities. SB Nation is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible. As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships. WHAT YOU’LL DO Team coverage Research, write, and edit Articles and Posts related to topical coverage of the Buffalo Bills. Research and develop a rolodex of team and league sources. Appear on external outlets and at marketing events to promote SB Nation team sites. Execute sponsorships, on and off platform. Audience development Implement content strategies as described by NFL News Director and NFL editorial leadership team. Build audience through on-platform posts and via social media platforms such as X, Instagram, Facebook, etc. Monitor and make editorial decisions using analytical tools such as Parse.ly, Google Analytics, and SEO principles, in conjunction with the NFL editorial leadership. Use all these tools to help define best practices for coverage. Community engagement Work with NFL Community Director to engage and grow the site’s community by creating and moderating Feed posts that spark conversation, highlight different perspectives, and keep discussions active around games, players, news, and fandom. Regularly engage the site’s community in the Comments section, starting new conversations, replying to existing conversations, and recommending comments and Feed posts. Site management Assign posts to contributors; manages and optimizes budget; manages scheduling and distribution; seeks, guides, and gives feedback to staff of freelancers. Strategy Attend regular meetings to discuss and refine strategy, programming, and tactics in pursuit of our audience goals. Collaborate with NFL editorial leadership and other SB Nation team members to generate editorial ideas and sponsorship opportunities, locally and nationally.
Nice To Haves
- Experience with social video
- Experience with podcasting
- Experience growing a community
Responsibilities
- Team coverage Research, write, and edit Articles and Posts related to topical coverage of the Buffalo Bills.
- Research and develop a rolodex of team and league sources.
- Appear on external outlets and at marketing events to promote SB Nation team sites.
- Execute sponsorships, on and off platform.
- Implement content strategies as described by NFL News Director and NFL editorial leadership team.
- Build audience through on-platform posts and via social media platforms such as X, Instagram, Facebook, etc.
- Monitor and make editorial decisions using analytical tools such as Parse.ly, Google Analytics, and SEO principles, in conjunction with the NFL editorial leadership.
- Work with NFL Community Director to engage and grow the site’s community by creating and moderating Feed posts that spark conversation, highlight different perspectives, and keep discussions active around games, players, news, and fandom.
- Regularly engage the site’s community in the Comments section, starting new conversations, replying to existing conversations, and recommending comments and Feed posts.
- Assign posts to contributors; manages and optimizes budget; manages scheduling and distribution; seeks, guides, and gives feedback to staff of freelancers.
- Attend regular meetings to discuss and refine strategy, programming, and tactics in pursuit of our audience goals.
- Collaborate with NFL editorial leadership and other SB Nation team members to generate editorial ideas and sponsorship opportunities, locally and nationally.
Benefits
- This is a permanent, full-time position
- This job is benefits-eligible.
- This role is a part of the Vox Media Union, represented by the Writers Guild of America, East
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
