Team Lead, Marketing Activation Services

Optimove • New York, NY

24d • Hybrid

About The Position

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~500 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed. The Marketing Activation Services team supports our clients across the full CRM lifecycle, providing strategic guidance, operational execution, and performance analysis to help them maximize the value of their customer engagement programs. We are seeking a highly motivated and experienced Team Leader to join our Marketing Activation Services team, supporting our growing U.S. office in a hybrid working model. As the Team Leader, you will play a pivotal role in managing and developing a team of CRM specialists, guiding their day-to-day work, and ensuring operational excellence across all client deliverables. You will partner directly with enterprise-level clients, shaping their CRM strategies, advising on lifecycle programs, analyzing performance, and driving measurable improvements in customer engagement. Your leadership, technical expertise, strategic thinking, and operational rigor will directly impact client success and the evolution of our Marketing Activation Services offering. You will also work closely with cross-functional teams, product, data, engineering, sales, and customer success—to help scale our capabilities and contribute to overall business growth.

Requirements

• 3+ years of hands-on experience in CRM, email marketing, lifecycle marketing, or marketing operations, including at least 2+ years of people management or team leadership. Experience working with enterprise clients is strongly preferred.
• Strong understanding of email deliverability fundamentals, including authentication protocols (SPF, DKIM, DMARC), list hygiene, sender reputation, compliance requirements, and inbox placement best practices.
• Demonstrated experience with CRM/ESP platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Klaviyo, or similar). Experience with proprietary or in-house email systems is a plus.
• Proven track record of leading teams through complex operational workflows, ensuring quality execution, and driving continuous improvement.
• Excellent written and verbal communication skills, capable of conveying technical or strategic concepts clearly to both clients and internal stakeholders.
• Exceptional project and stakeholder management abilities, including experience coordinating across cross-functional teams (product, engineering, data, sales, customer success) and managing multiple priorities simultaneously.
• Strong interpersonal skills and client-facing presence, with the ability to build trust, manage expectations, and lead strategic discussions with senior client stakeholders.
• Proficient with productivity and project management tools (e.g., Excel, PowerPoint, Notion, Monday, Asana, or similar).

Responsibilities

• Act as a team leader and role model: set the standard for Marketing Activation Services by demonstrating deep CRM and email deliverability expertise, operational excellence, and a collaborative leadership style. Coach, mentor, and develop team members to elevate overall performance and capability.
• Manage and support day-to-day team operations: oversee workload distribution, prioritize activities, and ensure timely, accurate execution of campaigns and lifecycle programs. Drive process consistency, QA rigor, and continuous improvement across the U.S. activation team.
• Own and advance email deliverability practices: develop and maintain deliverability frameworks, best-practice playbooks, and monitoring processes. Serve as the internal subject-matter expert guiding teams and clients on improving inbox placement, reputation management, and compliance.
• Lead strategic and operational initiatives for enterprise clients: assess business goals, marketing challenges, and CRM maturity through discovery sessions, stakeholder conversations, and data analysis. Develop and execute CRM strategies and lifecycle roadmaps that drive measurable business impact.
• Collaborate cross-functionally to drive impact: work closely with product, engineering, data, sales, and customer success teams to surface client needs, refine operational workflows, and influence product roadmap decisions that improve activation outcomes.
• Develop scalable processes and documentation: create SOPs, QA frameworks, training materials, and activation playbooks to ensure consistency, efficiency, and quality as the team and service line expand

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees