Targeted Marketing Mgr II

HEB•Dallas, TX

About The Position

Our Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales. As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push. Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make Central Market the Greatest Omnichannel Retailing Company. Do you have a: HEART FOR PEOPLE... ability to collaborate with traditional / digital advertising teams? HEAD FOR BUSINESS... financial / ops knowledge to prioritize data-driven plans and make results-based decisions? PASSION FOR RESULTS... drive to set up flawless campaign elements that directly impact budget, forecasting, and closed-loop reporting?

Requirements

Bachelor's degree in a related field, or comparable experience
5+ years of experience in project management, customer reporting, retail operations, and / or traditional and digital marketing channels
Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI,
Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making
Advanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the job
Advanced communication skills
Advanced analytical skills
Ability to work in a collaborative, dynamic environment
Ability to manage multiple priorities and shift focus between projects / tasks
Collaborates with Marketing Team and other cross functional teams
Function in a fast-paced, retail, office environment
Travel by car or plane with overnight stays
Work extended hours; sit for extended periods

Responsibilities

Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results
Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting
Collaborates with stores and Business Managers to understand business needs / opportunity areas to inform campaign strategy
Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first
Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights
Finalizes creative briefs, marketing plans
Ensures adherence with process standards and channel best practices
Oversees / adheres to campaign budgeting
Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions
Records / reports on pre- and post-campaign learnings
Creates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level efforts